遠距居家照護產品之產品創新與消費者需求研究

Study on innovative home tele-care products and customer demand

林玫辰(Mei-Chen Lin)

指導教授 ： 湯玲郎

元智大學/管理學院/企業管理學系/碩士(2005年)

摘要

隨著第二次世界大戰嬰兒潮世代人口逐漸步入老年期，進而導致全球皆邁入高齡化社會，再加上現代家庭結構的改變，老年人居住的場所已由三代同堂的家中而被長期照護中心所取代。此外由於照護中心在人力與成本等資源限制及西方「就地老化」概念，各國政府紛紛提出「遠距居家照護」之概念。 因此如何開發遠距居家照護與瞭解市場需求，頗得重視。
　　有鑑於目前遠距居家照護產品研究多以技術研發為主，尚未有學者對於遠距居家照護產品研發初期的市場可行性及產品屬性進行研究。故本文依據遠距居家照護產品之相關文獻，將遠距居家照護產品分為四大類，並依序界定產品屬性設計成問卷，首先調查北部十家醫院的專業醫護人員，評估創新產品屬性暨可能需求之調查，在十九項產品創新上，以手環式生命跡象監測系統需求最高。本文並根據需求程度最大之產品，進行消費者市場可行性與產品創新屬性之探討。
　　在產品屬性重要度分析上，發現專業醫護人員認為產品屬性應具備「功能性構面」與「可靠性構面」，但潛在消費者卻較重視產品之「準確性構面」與「售後服務構面」。在Kano二維品質歸類上，發現產品屬性大多屬於「當然品質」，故廠商在產品開發時，應重視產品是否具備「準確性構面」產品屬性。在產品屬性重要度上，專業人員與消費者有顯著認知差異，可能是消費者對遠距居家照護之創新產品的技術仍感不確定，導致新產品上市初期，消費者較不在意「功能性構面」之產品屬性。最後，進行產品屬性創新方向研究，結果得知廠商在創新產品開發上，除了應重視「準確性構面」屬性外，同時應重視「功能性構面」與「便利性構面」屬性，最後再加強「售後服務構面」之屬性。從本文研究結果，可供遠距居家照護產品廠商，在未來在產品開發時作為參考之用。

關鍵字

遠距居家照護產品 ； 產品屬性 ； 市場可行性分析 ； 二維品質模式

並列摘要

As the Baby Boom generation gets older, the global community has turned into an aging society. In addition, with the change of family structures in the modern society, residential place for elders has been replaced by institutions providing long-term care. Because of limited resource, western countries have started to promote the idea of “Aging in Place” and proposed the idea of “Home Tele-Care”.
Up until now, research in the area of Home Tele-Care products has focused on development of the technology. No studies have investigated the market feasibility of the product at the initial stage and the attributes of the Home Tele-Care products. Based on the literature on Home Tele-Care products, current study sorted all the products that have been studied into four categories. We first defined the attributes of products, then evaluated demands from medical care providers to find out important product attributes. Lastly, we focused on most demanded products to study demands from general customers and to evaluate innovative attributes of these products. This study aims to provide insights for market development in the future.
From the analysis of important product attributes, medical care providers focused on the Function Construct and Reliable Construct of the product attributes. However, potential customers focused on the Accuracy Construct and After-Sale Service Construct. Based on Kano’s model, we found that the Accuracy Construct of product attributes is mostly classified as the Must-Be Quality. Therefore, developers of Home Tele-Care products should focus on the Accuracy Construct of product attributes. It is likely that the difference we observed between medical care providers and the potential customers was due to the feel of uncertainty about Home Tele-Care technology in the potential customers. Therefore, when the product was in the market at the initial stage, customers focused on the Function Construct of the product attributes. Lastly, from the analysis of innovate product attributes, results showed that providers of Home Tele-Care products targeted the Accuracy Construct, the Function and Convenience Construct, and lastly the After-Sale Service Construct. Results from current study provide reference for developing better Home Tele-Care products.

並列關鍵字

Home Tele-Care product ； Product attributes ； market feasibility analysis ； Kano’s model

參考文獻

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