企業創業策略之研究─以中華電信研究所為例

Study of Corporate Venture Strategy--use Chunghwa Telecom Laboratories as a example

楊光立(Yang Kuang-Li)

指導教授 ： 林博文博士

元智大學/管理學院/管理研究所/碩士(2001年)

摘要

影響電信科技創業之企業內、外環境因素相當的多，主要的有：「產業趨勢」、「政府政策與法律」、「技術取得」以及「公司資源與能力」。現階段國內電信產業，正傾全力建設新一代寬頻網路，以及開發通信新服務，「資訊通信產業」以及「知識產業」的相關領域，將仍會是近幾年創業的重點範圍。
政府自1987.08起實施「電信自由化」政策，逐漸開放市場以來，為國內電信服務產業以及設備製造業，帶來了前所未有之商機。而我國政府科技發展政策，提供良好的誘因，鼓勵企業從事研發，並投資於高科技產業。規範科技創業之「科技基本法」以及相關之創業法律，目前已經相當完備，對於廠商技術取得、科技衍生創業等皆有所保障。
國營中華電信股份有限公司所屬之研發機構--中華電信研究所，也和曾扮演產業主要催生角色之國內「應用研究機構」一樣，隨著國內業著的積極投入研發工作，以及「技術衍生創業」的風潮，除配合公司經營之變化，研發下一代網路相關技術，以提供新服務外，面臨技術創業之抉擇。
構建中華電信研究所「獨特競爭優勢」(Sustainable Competitive Advantage, SCA) 之現有「人力」、「技術」、「實體資產」、「商譽」、「組織」與「財務」，以及技術「開發能力」、「技術管理力」等資源與能力要項，是科技創業之所本。以技術創業手段，充分運用現有之資源與能力，拓展公司營業範圍，是厚植公司競爭優勢。
一般而言，每一個新創事業，都可以針對資源、產品、市場等，採取最合適之策略。在策略被執行之前，我們要有一個評估策略的方法，以便在眾多可行方案中，做一個較佳的選擇。而中華電信研究所研發成果，可以依其性質，選擇以「內部創業」或「外部創業」方式技術衍生，而所需之技術，可以採取「自行研發」、「外包」、「技術引進」、「策略聯盟」、「合資」、「共同開發」等方式取得。由「電子收費系統事業」、「企業電子化事業」、「科技行銷事業」創業個案之分析探討，以中華電信研究所歷年來之研發成果，為創業標的是可行的。

關鍵字

創業策略 ； 資源基 ； 獨特競爭優勢

並列摘要

There are quiet many business internal and external environmental factors, such as Industrial Trend, Government Policy and Laws, Technology Acquisition, and Corporate Resource and Capability. These factors affect telecommunication technical venturing. Nowadays, the domestic telecommunication industry is trying to develop new generation broadband networks and services. It is believed that the related areas of information communication industry and knowledge industry will be the main ranges for venturing in the recent period.
The Taiwan government brought the “Liberalization of Telecommunication” policy into force and gradually opened this market since August 1978. It brings unprecedented chance to the domestic telecommunication service providing and equipment manufacturing industry. The technology development policies also offer good reasons for the enterprises to invest and research high-tech industry. The “Basic Law of Technology” and other related venturing laws about how to ensure technology acquisition and those extended venturing situations are very completed.
TL, a research institution of the Chung-Hwa telecom, is also similar to those ‘Applied Research Institutions’ that play the main catalytic role when the domestic industries involve in the research and development works actively and the agitation of ‘Technology Spin-off venturing.’ TL not only harmony with the company operating changes but also develops next-generation network technologies in order to offer choices needed for the technology venturing.
To establish the Sustainable Competitive Advantages (SCA) of TL will be the basis of technology venturing. Gradually using the existing resources and capabilities to broaden business via technology venturing methods will enhance the competitive advantages of the company.
General speaking, each new business can adopt the most suitable strategy according to the capable resources, products or markets, etc. One needs to have methods to evaluate strategy before it is executed. It will provide a clue to choose the best plan from numerous practicable choices. However, the research results of TL can be chose by ‘Entrepreneurship’ or ‘Intrapreneurship’. The required technologies are available in different ways, such as ‘Self-development’, ‘Outsourcing’, ‘Strategic Alliance’, ‘Joint Venture’, ‘Collaborated-development’, and so on. From the case analysis, ‘Electronic Collect System’, ‘Enterprise e-Business’ and ‘Technology Marketing Business’, we found that the research results of TL could be as the objectives of corporate venturing.

並列關鍵字

Corporate Venturing ； Resource-based ； Sustainable Competitive Advantage

參考文獻

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