航空站商業營運之經濟特性分析及經營管理策略研究-以中正國際航空站為例

The Economic Analysis of Airport Business Operation and Management Strategies: The Case of Chiang Kai-Shek Internation Airport

李宗憲(Chung-Hsieh Lee)

指導教授 ： 郭文忠 ； 徐學忍

元智大學/管理學院/管理研究所/碩士(2004年)

摘要

航空站商業營運之經濟特性分析及經營管理策略研究
-以中正國際航空站為例
研究生：李宗憲 指導教授：郭文忠
徐學忍
元智大學 管理研究所
摘 要
機場因需具備航機起降設施如跑道、滑行道等設施；亦需提供旅客辦理手續的航空站（內有報到櫃檯、行李作業區及設備、證件查驗櫃檯、候機室、空橋等設施）及交通轉運設施（大眾運輸站、停車場等）。又因飛機屬航空運輸工具，對於週遭管制需相當嚴密，所以機場之設置區域及位置有其獨特性及封閉性。而在機場內的商業經營（提供旅客消費之商業營運如餐飲、保險櫃檯、一般商店、免稅商店、商務中心等服務），因獨特性及封閉性限制因素，該經營環境是呈現封閉的型態，該交易環境之消費者，有一共通性即為搭機旅客、接送機人員及機場工作人員。與位於不具封閉性之開放型經營環境相異。本論文將討論封閉型經營環境之經濟分析與管理策略，針對航空站商業經營個案作分析。主要討論重點在房屋使用費、權利金佔營業比例及封閉型經營環境管理策略（避免獨占）等方面。
本論文藉由經濟學及經營管理理論，探討封閉型商業經營環境之經濟特性分析，主要藉由最近三年（民國90.91.92.）中正國際機場航站大廈內，商業經營個案作為分析的基礎。將中正國際航空站之商業經營分類，並以經營數據探討場地租金、權利金及旅客運量間之關係。探討彈性費率機制存在封閉市場（航空站）形成公平交易環境之可行性，管理單位（航空站）收取適當場地租金及權利金；承租之經營業者販售平價商品；消費者（旅客）享有物美價廉的購物環境，達到三贏的目標，使旅客滿意度提高。

關鍵字

權利金 ； 租金 ； 封閉型商業經營環境

並列摘要

The Economic Analysis of Airport Business Operation
and Management Strategies:
The Case of Chiang Kai-Shek Internation Airport
Student：Chung-Hsieh Lee Advisor：Wen-Chung Guo
Advisor：Shyue-Reen Shyu
Graduate School of Management
Yuan-Ze University
Abstract
The airport possesses the aeronautical facility such as runways and taxi-strips, and it also provides passengers some services like check-in counters, luggage operation area, passport examining counters, airport lounge, Air Bridge, and forwarding stations. Besides, aircrafts which belongs to the means of transport need much more severe safety control, thus, the peculiarity and self-enclosed character have taken shape in the airport.
The commercial operation inside the airport is different from that of the open business area, and the commercial types include meals, drinks, insurance service, tax-free shops, commercial centers, and so on. By the way, its consumers also formed by the peculiarity and self-enclosed characteristics are the travelers, escorts, and the staffs who work in the airport.
This dissertation will discuss the economic analysis and management strategies on enclosed business area. It will aim at the case study on the commercial operation of the aeronautical station. And it will also focus on three spheres on the rent, the ratio of concessions, and commercial management strategies.
The structure of this dissertation will first analyze the economic characteristics of enclosed business region at Chiang Kai-Sheik（CKS） airport in nearly three years（2001－2003）by making use of the theories of economics and management science, and then classify the business types inside CKS airport. It also explores the relations among the rent, concessions, and the capacity of airport. And it discusses the practicability of flexible cost rate, the suitable collecting of rent and concessions for administrative units, and the promotion of more comfortable shopping space. All these aim at achieving the win-win goal.

並列關鍵字

concessions ； rent ； The economic characteristics of enclosed business region