我國光碟機產業競爭優勢與績效比較分析

THE COMPETITIVE ADVANTAGE AND PERFORMANCE OF OPTICAL DISC DRIVE INDUSTRY IN TAIWAN AND ANALYSIS OF DIFFERENCES

邱創岸(Chuang-An Chiu)

指導教授 ： 丘駿飛博士

元智大學/管理學院/管理研究所/碩士(2004年)

摘要

本論文係探討競爭優勢與績效之關係，並以我國光碟機產業為研究對象。本論文以關鍵成功因素與資源基礎理論之觀點探討探廠商競爭優勢，以財務比率分析法探討廠商績效。經分析相關資料後，發現如下：
一、光碟機產業之關鍵成功因素包括研發能力與低成本。
二、光碟機廠商所應具備之資源與能力包括技術專利、研發費用、新產
品推出速度、規模經濟、原料取得。
三、具有競爭優勢之廠商，並不必然有較佳之財務績效，其中焦點化策
略扮演重要的角色。不具有競爭優勢之廠商，因為正確的策略，可
能造成較佳之財務績效。

關鍵字

競爭優勢 ； 關鍵成功因素 ； 資源基礎理論 ； 財務績效

並列摘要

The study is about the relationship between competitive advantage and performance, and the respondent in this study is the optical disc drive industry in Taiwan. Competitive advantage of a company is analyzed from the viewpoint of key success factors and resource based theory. The performance of a company is measured by the method of financial ratio analysis. After analyzing the related data, it is discovered that:
1. The key success factors of optical disc drive industry
include the abilities of research /development and low cost.
2. The essential resources and capabilities of optical disc
drive manufacturer include patent, research/development
expense, speed for new products, economies of scale and
obtaining materials.
3. It isn’t absolutely that a company with competitive
advantage would have better financial performance, and the
focus strategy plays an important role in it. A company
with competitive disadvantage might have better financial
performance due to correct strategies adopted.

並列關鍵字

Competitive Advantage ； Key Success Factor ； Resource-Based Theory ； Financial Performance