國內應用軟體服務供應商經營模式及策略之研究

A Study of ASPs'' Models and Strategy in Taiwan

陳思漢(Szu-Han Chen)

指導教授 ： 詹前隆

元智大學/資訊學院/資訊管理學系/碩士(2003年)

摘要

由資訊委外觀念衍生而來的ASP服務，於1998年自北美興起。藉由Internet提供軟體租賃服務，以使企業以較低的成本使用較先進的應用軟體系統，縮短系統上線時程，頗符合經濟效率訴求，廠商競相投入，產業前景原本極為看好。然而，國內ASP產業卻在起步兩年內趨緩，廠商面臨裁撤及轉型。
　　有別於先前對ASP產業偏重客戶採用的主題，本研究以國內ASP廠商為研究對象，探討其經營模式及策略，以供產業未來發展參考之用。先由資訊委外的意義、動機及優缺點，分析ASP模式發展背景及廠商的相關議題，並透過對北美地區ASP廠商的深入探討，得出五個評估ASP廠商的構面，分別為：產品類別、定價策略、合作廠商、客戶關係及技術層面。本研究即以這五個構面，採用個案研究的方式，選定國內五家ASP廠透進行訪談。
　　研究結論提出對ASP廠商未來發展建議：1.未來兩年ASP服務項目為企業資源管理、電子採購、供應鏈管理、客戶關係管理及基本電子e化軟體；2.目前以選擇垂直應用較有利，且將各產業所需之國際標準納入；3.水平應用廠商應以ASP業務，配合其他系統整合形成多重獲利管道；4.透過服務兩岸三地台商機會，及早試探大陸市場進行部署以取得先機；5.提供客戶完整績效報告或投資報酬報告供客戶檢核使用ASP服務的成效。

關鍵字

資訊委外服務 ； 應用軟體服務供應商 ； 資料中心 ； 系統整合 ； 服務等級協議 ； 供應鏈

並列摘要

ASP (Application Service Provider) services, derived from the concept of outsourcing, had been first implemented in the North America in 1998. Basically they are delivered through the Internet to businesses with lower cost in a rental basis, shortening e-business cycles. Many ASPs showed up 2 years ago. Unfortunately, the growth of the market in Taiwan has been much slowed down last year.
This study focuses mostly on the behaviours of ASPs in Taiwan. The research questions are about their models and strategies, and about the proper future actions to be taken into consideration. We first arrange in the following fashion. Information outsourcing, ASP issues concerned, and three case studies in the North America. With five perspectives, including categories of sevices, pricing, compliance, customer relationship, and related technology, five ASPs in Taiwan are interviewd.
We conclude that ASPs may take the following into actions. Delivering ERP, e-procurement, SCM, CRM and basic e-business applications. Vertical integration will be more profitable than horizontal applications in Taiwan right now, and ASPs must bundle international standard(s) into their solutions. Providing services for Taiwanese customers on both sides of the Straight, and probing the market in manland China with caution. And finally, monthly performance or ROI reports will be necessary for customers to review their status of using ASP services.

並列關鍵字

Information Outsourcing ； ASP ； Data Center ； System Integration ； SLA ； Supply Chain