- 學位論文
以模糊認知圖探討市場新進者之競爭策略模擬
Use Fuzzy Cognitive Maps to Simulate the Competitive Strategies of New Entrance
若您是本文的作者，可授權文章由華藝線上圖書館中協助推廣。
摘要
IT產業為瞬息萬變的產業，故每一家廠商都必須要不斷的更新其軟體版本或開發新的軟體，而產品新進者若欲想要在此區域市場中嶄露頭角，最直接的方式則為提高其產品的市場佔有率，為了達到此企業目標必然要採取一系列的競爭策略。首要之務為瞭解此競爭市場中影響市場佔有率的各個因素及各因素間的關聯程度，在透過以規則為基的模糊認知圖 (Rule-based Fuzzy Cognitive Maps，RB_FCM) 模擬ERP軟體開發的風險值，發現其風險值將會影響到產品新進者的市場佔有率，更會影響此企業之未來發展，故針對風險評估進行策略規劃。 同時針對ERP軟體開發中各個利害關係人進行風險值評估，藉由RB_FCM的方法建構所屬軟體開發流程之風險因子，並將各風險因子間的關係運用模糊規則來描述與推論，提供ERP專案開發者進行專案開發之風險評估與控制改善，使決策者更可根據風險值更具體地提出有效的競爭策略。
並列摘要
The information technology industry is changing very fast, so every manufacturer want to renew its software edition or develop the new software. The most direct method is to raise its market share for a new entrance who wants to enter into a competitive market and grow up. In order to reach the goal, new entrance has to take a series of competitive strategies. First of all, you have to define all kinds of factors and their relationships that would affect the market share. This paper simulates the risk value of ERP software development by Rule-based Fuzzy Cognitive Maps (RB_FCM). We find out the risk value would affect the market share so that we will make strategy planning based on risk evaluation. This paper proposes RB_FCM method to construct the risk factor of ERP software development stakeholders and make risk evaluation. Finally, ERP project developers could carry out the risk evaluation of project development and control improvement by the result of this study, so decision-makers could concretely propose more effective competition strategy based on the risk value.
參考文獻
[8] Chang L. K. , Jun L. W. , Byung K. O, Ho H. J. and Ji Y. P. , "Strategic Planning Simulation Based on Fuzzy Cognitive Map Knowledge and Differential Game," Simulation, vol. 71, no. 5,316-327, 1998
[10] Charles W. Hofer and Dan Schendel, Strategy formulation, St.Paul, West Publishing Company, 1978.
[11] Feng L. X. and Lin Y. E., The Reasoning Mechanism of Fuzzy Cognitive Maps, Proceedings of First International Conference on Semantics, Knowledge and Grid,104-104,2005.
[12] George S. D. and David J. R., Wharton on Dynamic Competitive Strategy, John Wiley & Sons.
[16] Kang I., Sangjae L. and Choi J., "Using fuzzy cognitive map for the relationship management in airline service," Expert Systems with Applications, Vol.26 , 545–555, 2004.