資訊搜尋的重新探討-在Web 2.0的情境下

Information Search Revisit-In the Contex of Web 2.0

陳宇帆(Yu-Fan Chen)

指導教授 ： 陳家祥 ； 黃文曄

元智大學/管理學院/企業管理學系/碩士(2007年)

摘要

Information search behavior has been a very important issue in academic and marketing area. The concept has been discussed extensively in previous studies, especially in marketing area. To understand consumers’ search behavior is critical to firm’s strategy in marketing. The relationships between search behavior and factors which affect search behavior were discussed extensively previously.
Information search behavior was discussed in previous studies in off-line context initially. After the appearance of the Web, discuss of information search behavior was transmitted to online context, and the number of factors also increased. The change of environment will take research of information search into the different situation. Thus, there are more and more studies focus on different contexts and different factors to discuss information search behavior. The appearance of Web 2.0 changed online environment, and users’ behavior also changed. The new technologies of the Web make users’ behavior change, and users can do something which is unavailable before. And these behaviors make Web 2.0 to be produced.
The purpose of this study is to revisit information search behavior in the new context of Web 2.0. The four factors were chose to estimate the relationships between them and information search intention. These relationships can reveal the important effect on information search behavior via the Web 2.0 websites. This study used survey and some analyses to estimate the relationships. The results showed that search skill and the benefit of search users perceive are positively related to information search intention via Web 2.0 websites. However, search experience and the risk of search users perceive are insignificantly related to information search intention.

關鍵字

資訊搜尋 ； 搜尋經驗 ； 搜尋技巧 ； 認知利益 ； 認知風險

並列摘要

Information search behavior has been a very important issue in academic and marketing area. The concept has been discussed extensively in previous studies, especially in marketing area. To understand consumers’ search behavior is critical to firm’s strategy in marketing. The relationships between search behavior and factors which affect search behavior were discussed extensively previously.
Information search behavior was discussed in previous studies in off-line context initially. After the appearance of the Web, discuss of information search behavior was transmitted to online context, and the number of factors also increased. The change of environment will take research of information search into the different situation. Thus, there are more and more studies focus on different contexts and different factors to discuss information search behavior. The appearance of Web 2.0 changed online environment, and users’ behavior also changed. The new technologies of the Web make users’ behavior change, and users can do something which is unavailable before. And these behaviors make Web 2.0 to be produced.
The purpose of this study is to revisit information search behavior in the new context of Web 2.0. The four factors were chose to estimate the relationships between them and information search intention. These relationships can reveal the important effect on information search behavior via the Web 2.0 websites. This study used survey and some analyses to estimate the relationships. The results showed that search skill and the benefit of search users perceive are positively related to information search intention via Web 2.0 websites. However, search experience and the risk of search users perceive are insignificantly related to information search intention.

並列關鍵字

inforamtion search ； search experience ； search skill ； perceived benefit ； perceived risk ； Web 2.0

參考文獻

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