論藝術消費中價值與價格的關係：博物館門票與藝術市場價格的訂定

THE RELATIONSHIP BETWEEN VALUE AND PRICE IN ART CONSUMPTION - PRICING MUSEUM ADMISSION AND WORK OF ART

許貴雯(Kuei-Wen Hsu)

指導教授 ： 王德育

元智大學/人文社會學院/藝術管理研究所/碩士(2007年)

https://doi.org/10.6838/YZU.2007.00255

摘要

人們常說藝術無價，卻又喜歡從價格的角度來欣賞藝術。本論文試著藉由藝術社會學、經濟學、藝術理論與消費理論釐清在藝術欣賞與消費中價值與價格的關係。

場域 (field) 自身存在著一套價值標準。客觀環境下，每個人會發展出自身的價值觀，在面對一物件時，會依據其價值系統，綜合其他客觀因素，來衡量這物件的價值。而供應者則是將客觀環境與顧客對物件的主觀評價綜合後量化為價格。就消費者與供應者二方的價值形成過程來看，可發現場域的影響甚大。

本論文藉由博物館門票與藝術品市場中藝術品價格實例驗證由前述理論交互形成的論述脈絡，並對增加藝術消費之道提出建言。

關鍵字

場域；價值；價格；博物館門票；藝術市場；品味形成；藝術消費

並列摘要

“Art is invaluable,” as people say. However, people tend to value art by its price. Therefore, this paper tries to figure out the relations between value and price from artistic socialism, economics, art theory, and consumption theory-- how value and price interact with each other when people appreciate and consume work of art?

As Pierre Bourdieu indicated, each “field” has its own value. That is, under the objective environment, people developing their own value system, and combining with other objective elements for evaluation. On the other hand, the providers determine the price of an object depending on both the objective “field” and customers’ subjective appraisal. As a result, the price formation with providers and consumers reveals the importance of the affect of field.

In this paper, I’ll state my proposition described above and give two examples-- museum admission and the price of artwork in the art market-- to support and further explain my point. And finally, some suggestions to increase art consumption will be addressed.

並列關鍵字

field ； value ； price ； museum admissions ； art market ； taste formation ； art consumption.

參考文獻

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