資訊及行動通訊產業隨著Google於2008開放自由且免費的Android平台後,該產業可以用突飛猛進來形容,不但過去是世界級五大廠所共同研發使用的Symbian平台瓦解,更是一窩蜂的投入Android懷抱,使得Nokia於2008年收購Symbian所有股權後,卻陷入苦境。 沒有作業系統當作基礎平台下,智慧型手機製造商就無法應付現今多樣化的消費者需求嗎? 因此各家智慧型手機製造商的競爭,將是一場技術標準的戰爭,當然也是爭奪消費者族群的競賽,唯有取得最多數的消費者喜愛和採用才是這場戰爭下的生存之道。 本研究通過資源基礎理論方法,針對Nokia擁有所有豐富的手機資源及技術,但仍然不敵沒有手機作業系統資源及3G技術的宏達電。 擁有手機重要資源與技術不能成功的原因為何? 而沒有作業系統製造商就一定會失敗嗎? 其成功與失敗的關鍵為何? 影響的因素為何? 這將是本研究主要探討的議題。
The Information and motion communication industry progress by leaps and bounds described by Google opening free Android platform start from 2008. It is not only the past was the world-class five big plant institute researches and develops the use the Symbian platform to disintegrate, but also to start used Android platform. Nokia purchased Symbian all stockholder's rights at 2008, actually falls into the suffering. Can smartphone manufacturer fullfill le the diverse consumer demand without smart-phone operating system? Therefore, almost the smartphone manufacturers will be a technical war, certainly it’s also competes for the consumer groupe competition, and it only has survival by the most consumers favored and used. This study through the resource base theory method to view. Why Nokia with has all rich smartphone resources and the technology that it can not win HTC? HTC did not have the smartphone operating system resource and the 3G technology . This study subject to see that what is influence the smartphone succee?