「便利」與「快速」一直是快遞服務業的宗旨。近年來由於科技網絡的發達,然而經濟快速的發展與消費型態的改變,傳統的運輸業者從單純的運送物品演變成現代服務顧客的多元化及個人化配送服務,使得宅配業興起。然而國內中小型快遞服務業市場萎縮,利潤也已是逐年的遞減,促使在未來經營策略上面臨巨大的挑戰。 本研究透過深度訪談法,訪問一家國際快遞、一家由國內快遞轉國際快遞及三家國內中小型快遞等業者,在面臨如中華郵政及統一速達黑貓宅急便等兩家主要競爭者之市場環境下,是如何適應與變革,並發展一個新的分析工具SWOT矩陣分析,以了解產業目前競爭現況,最後從中探討出國內中小型快遞服務業產業定位在於及時性,規劃安排客製化服務及專車性服務之經營策略,以提供國內中小型快遞服務業未來經營生存之參考。
“Convenience” and “Express” have always been the purpose of the express delivering service’s priority. After years of internet technology advances, the rapid economic developments, and changes in consumer patterns, the traditional delivering service has been transformed into a modern diversified and personalized home delivery service. However, the market demand for small to medium size domestic express delivering service has been reduced in size, and its profit margin is also decreasing yearly. For this reason, the business future for these companies face huge strategic and operational challenges. This research has conducted an in-depth interview method to gather information from an international courier, a domestic to international transformed courier, and three small to medium domestic courier companies. The research will discuss how these firms change and adapt their strategies when facing challenges from industry giants such as Chunghwa Post Corporation and President Transnet Corporation. In addition, a new SWOT analysis tool is developed to analyze the current competitive environment of the courier industry. The paper will also discuss the importance of market timing and positioning for small to medium express couriers. A diversified strategy and effective personalized home delivery service will serve as future management alternatives for Taiwan’s small to medium express delivering companies.