在美國的客戶響應和智能手機行業的演變

Customer Responses and the Evolution of the Smartphone Industry in U.S.

雷中仁(Lionel Francisco Gonzalez Casanova)

指導教授 ： 彭奕農

元智大學/管理學院/經營管理碩士班(企業管理與服務科學學程)/碩士(2013年)

https://doi.org/10.6838/YZU.2013.00003

摘要

本研究主要探討的是有關美國智慧型手機發展的信標產品之角色。而信標產品則會在第二章節討論。信標產品理論在設計主導這方面提供了一個很好的解釋。Peng (2006) 和Yao (2009)在研究MP3數位裝置的信標產品時特別強調消費者的偏好及創新的功能之間的關係將是此市場起飛的一個前兆。運用相似的方式，本研究將採用此新的構面來探討在智慧型手機的技術及消費者的喜好還有創新功能之間的關係。在本研究中將採用內容分析法去分析消費者在智慧型手機產業內的所有反應。研究人員使用的內容分析法是一個有系統且客觀定量的方法在研究通訊的信息。

關鍵字

信標產品 ； 設計主導 ； 智慧型手機 ； 內容分析

並列摘要

This research studied the role of the beacon product in the U.S. Smartphone innovation evolution. The beacon product was discussed in Chapter 2. The beacon product theory serves as a good justification behind the information of dominant designs. Peng (2006) and Yao (2009) studied the beacon product in MP3 Digital devices wherein the relationship between consumer preferences and innovative features was emphasized and assumed to be a precursor for market takeoff. In similar way, this study will apply this new construct and study the relationship between consumer preferences and innovative features in the Smartphone technology. For our research, the contents of consumers’ responses in the Smartphone industry will be analyzed using content analysis. Researchers describe content analysis as a systematic, objective and quantitative method for studying communication messages.

並列關鍵字

Beacon Product ； Dominant Design ； Smartphone ； Content Analysis

參考文獻

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