中華民國101學年度大專校院保齡球錦標賽參賽選手知覺賽會服務品質與賽會滿意度之研究

A Study on Event Service Quality and Satisfaction Perceived by Competing Athletes towards the ROC National Intercollegiate Bowling Championship

呂宗霖(Tsung-Lin Lu)

指導教授 ： 林信佑

共同指導教授 ： 鄭勵君

長榮大學/管理學院/運動競技學系(所)/碩士(2014年)

https://doi.org/10.6833/CJCU.2014.00007

摘要

本研究目的以瞭解中華民國101學年度大專校院保齡球錦標賽參賽選手知覺賽會服務品質與賽會滿意度之現況、差異情形、相關與預測力。在研究方法上，以參賽選手為研究對象，採問卷調查方式，問卷共計發放268份，總計回收202份，有效問卷回收152份，有效回收率為75.2％。經描述性統計、多變量變異數分析、單因子變異數分析、雪費事後比較、皮爾森積差相關及多元迴歸分析進行資料處理與統計分析。本研究結果發現：一、參賽組別以一般男子組之參賽選手較多，球路種類則以飛碟球之參賽選手較多。二、參賽選手在賽會服務品質的知覺介於普通與同意之間，而參賽選手在賽會滿意度的知覺介於普通與滿意之間。三、不同參賽組別之參賽選手在賽會服務品質之互動品質與成果品質的構面上有顯著差異，而不同球路種類之參賽選手在賽會服務品質之成果品質的構面上有顯著差異；而不同參賽組別與不同球路種類之參賽選手在賽會滿意度的構面上皆無顯著差異。四、賽會服務品質與賽會滿意度呈現正相關。五、賽會服務品質對賽會滿意度具有顯著的預測力。根據研究結果，顯示整體賽事的舉辦雖具有一定的水準，但仍有很大的進步空間，因此，建議未來主辦單位應以加強賽會服務品質為目標，進而提升參賽選手的賽會滿意度，營造出高優質的保齡球競賽環境，使中華民國大專校院保齡球錦標賽能夠永續發展，並成為我國保齡球運動人才的搖籃，孕育出更多優秀的保齡球好手。

關鍵字

運動競賽研究 ； 大專單項錦標賽 ； 小型運動賽會 ； 學生運動賽會 ； 學校體育

並列摘要

This study aims to understand the current status, difference, correlation, and explanation power of service quality and satisfaction towards 2012 National Intercollegiate Bowling Championship. In terms of research method, athletes competing in the championship were investigated with questionnaire. With purposive sampling, 268 copies of questionnaire were distributed, and 152 valid ones were returned among 202 copies with the effective response rate of 75.2％. Data were processed and analyzed via descriptive statistics, independent samples t test, one-way analysis of variance, multivariate analysis of variance, Scheffe' posterior comparisons, Pearson Correlation Coefficient, and multiple regression analysis. Research results find that: 1. Most athletes participated in the general group and they were good at helicopter bowling. 2. The perception towards event service quality is found between fair and approved and that towards event satisfaction is between fair and satisfied. 3. There has been significant difference between interaction quality and outcome quality dimensions perceived by athletes in different groups during the championship and different bowling methods have significant difference of outcome quality dimension. There has been no significance towards event satisfaction among athletes in different group and with different bowling method. 4. The individual factor of event service quality positively correlates with event satisfaction. 5. There has been significant explanation power of event service quality for event satisfaction. Based on research results, we suggest, in the future, the organizers shall aim to improve service quality of competition events as well as to create high quality bowling environment with the improvement of athletes’ satisfaction towards competition events. It is also an important key for the sustainability to promote the ROC National Intercollegiate Bowling Championship as the cradle to cultivate more outstanding talents for bowling.

並列關鍵字

Studies on sports competition ； individual event championship for college students ； small scale sports event ； students’ sports event ； physical education at schools

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