- 學位論文
下水道管材製造業競爭策略之研究-以個案公司為例
A case study of Business Operation Strategy for Concrete Pipe Manufacturing Industry in Taiwan
摘要
污水下水道系統建設是現代都市不可或缺的公共設施，其所涉之產業面甚廣，舉凡砂石、鋼材、水泥等材料供應業、營建業及不可或缺之管材製造業等均涵蓋之。 下水道管材製造產業乃典型之內需型傳統產業，雖曾於過去風光一時，但隨經營環境的改變以及逐年遞減的公共建設與民間投資，已面臨空前的困境與挑戰。 本研究運用五力分析、SWOT分析以及SWOT矩陣，藉對個案公司之經營概況進行研究，探討下水道管材製造業之產業環境，並獲得以下結論： 一、產業經營者應思考未來長期的發展方向 二、產業應尋求低成本的原料供應與規模經濟 三、產業應運用差異化策略提升產品價值 四、產業應朝多角化方向發展
並列摘要
The purpose of this study is to explore business operation strategy for concrete pipe manufacturing industry in Taiwan. Base on Porter’s structural analysis of industries (five forces), Ansoff’s SWOT analysis, as well as Weihrich’s TOWS Matrix, this paper concludes main findings as following: 1. Vision of a company leader makes changes. No benefits will be made when a company goes in an easy way. Operational effectiveness is no longer a perfect choice for business. Strategy should be applied in operation. 2. Well-planned supply chain management and good economy of scale maintain profitability. By producing cheaper products with higher process efficiencies, gaining lower cost materials, low cost strategy for concrete pipe manufacturing industry may gain significant market share and sustain a competitive advantage. 3. Unique offerings can not only charge a premium price for products, but also keep customers loyalty to company. With nearing nero switching cost, low product differentiation, unique attributes of products easily contribute customers loyalty to brand in concrete pipe manufacturing industry. 4. Vertical integration and entry into new industries or businesses may position company in a better future and provide company capabilities to defense against the operational difficulties due to the industry matures and market declining.