AQ(Adversity Quotient)逆境商數衡量模式之研究─以新聞從業人員為例

Measuring Model of Adversity Quotient – A Case Study of News Reporters

張文菁(Wen Ching Chang)

指導教授 ： 李元墩

共同指導教授 ： 莊立民

長榮大學/管理學院/高階管理碩士在職專班(EMBA)/碩士(2008年)

https://doi.org/10.6833/CJCU.2008.00070

摘要

這個世界正面臨一個遊戲規則不斷改變的環境，舊有的傳統與習慣不斷的被新的變化衝擊與顛覆。新聞從業人員一方面需面對外在的工作環境快速變遷─從平面媒體、電子媒體、到網路媒體不同媒體間的競爭，以及與同業採訪新聞的競爭壓力；另一方面臨工作負荷過重、工作壓力大的困境，正考驗者個人面對逆境的能力。期能藉由本研究建構一適合國內新聞從業人員逆境商數的衡量模式。
本研究藉由文獻探討、焦點群體法，以及八位學者專家、大眾傳播媒體主管專家問卷AHP層級程序分析法，給予分組對偶評比，求得各層級要素權重，再透過實證問卷分析，經彙整後，建構出適合國內新聞從業人員之逆境商數衡量模式。
本文究探討的衡量模式涵蓋「控制」、「起因與責任」、「影響」、「持續」四個構面，及構面下二十個題項進行研究。研究之主要發現:
一、 專家評估構面的重要性依序為「控制」、「起因與責任」、「持續」、「影響」，而針對大眾傳播媒體新聞從業人員實際問卷施測表現的抗逆境能力排序為「影響」、「持續」、「控制」、「起因與責任」，構面的重要性和實際執行力出現顯著差異。
二、 透過專家問卷及施測問卷，求算出本研究所發展之逆境商數構面權重及題項權重後，結合簡單加權法建構新聞從業人員衡量模式之計算公式 。
本研究建構新聞從業人員逆境商數之衡量模式，將可提供後續研究者與大眾傳播媒體一個完整且嚴謹的分析模式，在實務或理論研究上均具有相當的參考價值。

關鍵字

新聞從業人員 ； 逆境商數 ； 層級程序分析法

並列摘要

In today’s world, we are facing the environment with continuously changing rules for living, in which the conventional traditions and habits are shocked and destabilized by new variations. News reporters have to deal with the rapidly changing working environment on the one part, competitions from print media, electronic media and Internet media, and the pressure of quickly covering new events, on the other part, the overloaded tasks and highly pressured working ecology are challenging the ability of reporters in dealing with adversity. This research attempts to construct an appropriate model for measuring the adversity quotient for domestic news reporters.
Through literature review, focus group interview and conducting AHP hierarchical analysis by delivering questionnaires to eight scholars, mass media directors and experts, this research calculated the factorial weights in each hierarchical level through antithetic evaluation. After arrangement of the result of questionnaires, this research constructed a measuring model of adversity quotient for domestic news reporters.
The measuring model in this research consists of four dimensions of “Control”, “Origin / Ownership”, “Reach” and “Endurance”, and this research discussed 20 questions under these four dimensions. The main results discovered include:
The order of importance of evaluating dimensions ranked by the professionals was “control”, “Origin / Ownership”, “Reach” and “Endurance.” However the results from questionnaire survey with samples of news reporters, they considered the order of anti-adversity ability was “Reach”, “Endurance”, “control” and “Origin / Ownership ”. There exists significant difference between importance of dimension and practical implementation.
Construct a formula of calculating the weighted-average model for evaluating the news reporters through questionnaires from professionals and empirical samples and the weights of adversity quotients.
This research constructs a measuring model of adversity quotient, which provide a complete and strict analysis model as reference for future researchers in theoretical research and the mass media practitioners in practice.

並列關鍵字

News Reporters ； Adversity Quotient ； Analytic Hierarchy Process

參考文獻

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