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  • 學位論文

媒體豐富因素對視訊摘錄代表性之影響

The Effect of Media Richness Factors on Representativeness for Video Skim

指導教授 : 孫惠民

摘要


本研究以媒體豐富理論中的媒介個別化焦點與多重線索因素,探討視訊摘錄代表性之影響,並分別驗證其對視訊摘錄代表性之影響。其中,媒介個別化焦點代表在不同類型的電影有著不同的焦點,而多重線索則代表同時具有視訊、音訊及文字。在代表性方面,我們分為兩種指標,分別為不確定性與理解程度,透過主觀的視訊品質量測方法,來評估摘錄的代表性。本研究共分為兩個部份,第一部分為媒介個別化焦點因素在不同類型電影的影響,結果顯示在恐怖片與動作片其視訊摘錄代表性皆有顯著差異,而集中結局的方式可以顯著的提升其視訊摘錄代表性。在第二部份則是以多重線索因素作為視訊摘錄策略,並與第一部份的媒介個別化焦點的集中結局比較,結果顯示使用多重線索因素較單獨使用媒介個別化焦點因素,更具視訊摘錄之代表性。因此,在本研究的三種不同類型的影片,以影片內容最常出現之字幕所呈現的視訊摘錄,最能提昇視訊摘錄之代表性。

並列摘要


In this study, the representativeness of skimmed video is based on the personality focus of the medium and the multiple cues from the media richness theory, and we explore the effect of the representativeness on skimmed video. The personality focus of the medium means that there is different focus among different types of movies, while the multiple cues consist of video, audio, and subtitles. For the representativeness, we use two indicators, certainty and comprehension, to evaluate the skimmed video measured by a subjective quality assessment method. We design two experiments. For experiment 1, the personality focus of the medium has significantly different from movie types for the representativeness. The experimental results show that skimming most ending part can significantly improve the representativeness for horror film and action film. For experiment 2, skimmed video with multiple cues can more significantly improve the representativeness than that only with used the personality focus of the medium. Therefore, for the three types of movies, the skimmed video used the frequent words’ stem from subtitles has batter the representativeness.

參考文獻


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2. Daft, R.L. and R.H. Lengel (1986), Organizational Information Requirements, Media Richness and Structural Design. Management Science, 1986. Vol.32(No.5): p. 554-571.
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李承翰(2013)。應用德菲法探討臺灣體育政策發展策略-以籃球運動為例〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2013.00360

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