房屋仲介業商業模式經營之研究

Research on the Business Strategy of Real Estate Companies Business Model

翁俐玲(Li-Ling Weng)

指導教授 ： 鄭明安 ； 陳賢名

長榮大學/管理學院/高階管理碩士在職專班(EMBA)/碩士(2017年)

摘要

摘要
在台灣房地產自有率高達87%，也就是身邊100位民眾，就有87位有需要房地產管理服務的需求，在過去商業模式下，房屋仲介業以媒合買賣、租賃雙方居間協調、減少顧客交易成本、尋屋時間成本、違約成本、風險成本為業，然現在網際網路興起，讓資訊更快速的傳遞，透過網路平台，買賣雙方，減少搜索房屋的時間成本，增加待售案件資訊公開透明化，且可經自行上網做房產交易，以致房屋仲介業開始從單純的媒介房地產買賣、租賃，需要走向多元化商業模式經營，提供顧客在配置不動產資產、負債、稅賦、租賃管理、房貸資訊、評估都更、合建、信託管理、繼承財產，永續經營傳承、提升不動產價值裝潢與修繕，運用專業知識滿足顧客不同階段不動產財務規劃，幫助顧客達到降低風險的專業化房產顧問
綜觀本研究背景與動機如下：
1.房屋仲介商業模式經營分析
2.目標客群的價值主張分析
3.不動產財富管理顧問功能與商業模式
本研究希藉由分析三家房屋仲介業之商業模式，以達成研究目的
如下:
1.房屋仲介業如何有效整合資源
2.房屋仲介業如何創造顧客價值
3.房屋仲介業如何走出新創商業模式

關鍵字

房屋仲介業 ； 商業模式 ； 不動產財富管理顧問

並列摘要

Abstract

Taiwan’s home-ownership rate is up to 87%, which means out of 100 ownership, up to 87 of them demands real estate management. To reduce the time and the transaction costs, matching-services, negotiations between the buyers and sellers or lease both sides, one can easily use the internet platform as the medium to buy and sell properties on their own, drastically decreased the time cost, and has made the transaction a lot more transparent. This has made real estate agents starting diversification
to change in simple business models, providing strategies on property management, asset-to-liability management ,loan and tax management, housing information, urban renewal plan estimations, conjoined buildings businesses, planning on testamentary trust or other types of trust funds, and even services on remodeling properties, etc., all using professional knowledge and consultation to fulfill customers in all levels of needs, in addition on reducing any potential risks in property management.

Background and motivation

1. Real estate agencies' business models analysis.
2. customer segment’s value proposition analysis.
3. real estate wealth management consultation and business models.

This study analyzed three different real estate agencies’ business model:

1. How real estate agencies deffectively integrate sources.
2. How real estate agents create customer value.
3. How real estate agents get in new business models

並列關鍵字

Real Estate Agencies ； Business Models ； Real Estate Wealth Management Consultation

參考文獻

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