夥伴選擇與治理機制之構形與聯盟績效之研究─價值基礎策略之觀點

Configurations of Partner Selection and Governance Mechanism and Their Performance Implications: A Value-Based Strategy Perspective

程運瑤(Yun-Yao Cheng)

指導教授 ： 林財源

共同指導教授 ： 方世杰(Shih-Chieh Fang)

長榮大學/管理學院/經營管理研究所/博士(2012年)

https://doi.org/10.6833/CJCU.2012.00145

摘要

策略聯盟是價值創造與競爭優勢的重要來源，聯盟不僅要能為所有的夥伴創造價值，每個夥伴能由聯盟獲得相對的價值專享也是同等重要的，價值創造與價值專享乃是企業採用聯盟策略的根本原因。
本論文為探索性的夥伴選擇與治理機制構形之研究，首先透過價值基礎策略之觀點彙整出企業在形成策略聯盟，挑選聯盟夥伴時所著重的夥伴特質以及管理聯盟的治理機制，接著再以構形分類學的研究取向，將夥伴的特質與配適的治理機制進行分類，以了解在價值基礎策略觀點下，何種類別的夥伴特質與治理機制之構形會有較佳的聯盟績效。
藉由所收集之實證資料，本研究以群集分析辨識出交易價值型、關係價值型、價值共創型與價值混合型等四種不同的夥伴特質與治理機制所形成的構形。接著以變異數分析來了解不同的構形與聯盟績效的關係，並應用迴歸分析來驗證各個不同的構形中，夥伴特質與治理機制對於績效之影響，最後，將四種構形的夥伴特質、治理機制與績效之間的關係採用三維圖形具體呈現。
分類後的結果顯示四種構形中，關係價值型與價值共創型此二種不同的構形，卻都可以得到較佳的聯盟績效，具有構形的殊途同歸性;而夥伴特質與治理機制二者的交互作用對於聯盟的績效有顯著正向的影響;夥伴特質、治理機制與聯盟績效三者之間存在非線性的關係。對於配適的夥伴特質與治理機制類型的辨識，有助於提高聯盟成功的機會。

關鍵字

價值基礎策略 ； 夥伴選擇 ； 治理機制 ； 構形 ； 分類學

並列摘要

Alliances are perceived to be critical sources of value creation and competition advantages of focal firms. While total value creation in the alliance for all participants is important, the relative extent of value each partner extracts from the alliance is also critical. Value creation and value appropriation are fundamental concerns to form strategic alliances.
This work is an exploratory research toward configurations and their performance of partner selection and governance mechanism. Based on the perspective of value-based strategy, this study identifies critical constructs of partners’ characteristics when selecting alliance partners and relative governance mechanism at the first stage, and then adopting the taxonomy approach of organizational configurations to explore the holistic relationship of partner selection and governance mechanism, and to investigate which type of configuration has better performance.
Four configurations of partner selection and governance mechanism, namely value exchange based partnership, value relationship oriented partnership, value co-created partnership and value combination partnership, are identified using cluster analysis upon collected empirical data. ANOVA is applied to reveal the relationship of configurations and their performance and the regression analysis model is used to justify the correlation among partner selection, governance mechanism and alliance performance. Three-dimension graphs are also plotted to visualize the connection of each configuration with the performance.
The taxonomy shows that among the four configurational alternatives, two are associated with superior equifinal outcomes. This work also finds out that the interactions of partner characteristics and governance mechanism have significant positive impact on alliance performance. It appears non-linear relationships exist among partner selection, governance mechanism and performance. The potential of alliance success can be improved when superior performance configurations of partner selection and governance mechanism are identified.

並列關鍵字

Value-based Strategy ； Partner Selection ； Governance Mechanism ； Configuration ； Taxonomy

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