- 學位論文
人格特質對線上遊戲使用知覺與態度之影響
The Effect of Personality Traits on User Perception and Attitude toward Using Online-game
摘要
隨著資訊科技的演進以及網路頻寬的加大，分析線上遊戲的相關研究與調查報告可以發現其內容與方式日趨多元與豐富化，線上遊戲已成為廣受歡迎的休閒娛樂活動。然而以往線上遊戲的相關研究，多著重於外在動機而忽略了內在動機，對於影響線上遊戲玩家使用意圖的「人格特質」以及「使用者知覺」方面，未有更深入與完整的探討。 本研究彙整相關文獻，使用資訊科技動機的觀點，修改科技接受模型，加入了人格特質、知覺好玩性與知覺行為控制等變數，探討線上遊戲玩家之使用態度與意圖之傾向，並採用問卷調查法來對線上遊戲使用者進行調查，將蒐集之資料予以進行統計分析，來了解這些變數之間的關係。 經結構化方程模型之建立與檢驗後，本研究獲得下列結論:1.玩家之人格特質對其知覺有顯著影響。2.玩家之知覺對使用態度有顯著影響。3.玩家之使用態度對使用意圖有顯著影響。本研究成果提供相關學術與業界單位做為研究的參考，期對未來相關研究發展有所助益。
並列摘要
With the Internet technology on the rise, the content and method of online games increasingly diverse and rich. Online-game has become a popular recreational activity according to the analyses of relevant studies and survey reports. However, online game emphasized extrinsic motivation more than intrinsic motivation in the past. This study explores the influence of personality traits on online-game players’ intention and perception. In the experimental procedure, we collect relevant literatures and use the view of information technology to revise technology acceptance model by considering personality traits, perceived playfulness, and perceived behavioral control to discuss online-game players’ attitude and intention. We adopt questionnaire method to investigate the online-game players and compile statistics from the collected data to figure out the relation among these variables. Experimental results by the analysis of structure equation model show three important findings. One is that personality trait has a significant impact on user perception. Another is that user perception has a significant related to user’s attitude. The other is that user’s attitude has also a positive associated to intention toward using. Although personality trait has not a direct related to user’s attitude, they have an indirect association each other.