以內容分析法探討台灣電子業製造服務化

A Study of Servitization in Electronics Industry-Application of Content Analysis

曾永鈺(Yung-Yu Tseng)

指導教授 ： 劉春初

長榮大學/管理學院/高階管理碩士在職專班(EMBA)/碩士(2011年)

https://doi.org/10.6833/CJCU.2011.00170

摘要

製造服務化（servitization）一詞最早出現於1988年，是由Vandermerwe＆Rada所提出，強調以顧客為主（customer-focus）與交易組合（bundle）等概念，結合產品、服務、支援、知識、資通等要素，而其中又以服務為最重要的元素。
台灣服務業占GDP產值達70％以上，加上製造業外移及全球性佈局，所以現階段產業主流應朝服務業來發展，藉由製造服務化來提高附加價值，同時經由製造與服務的結合，拉大與競爭對手的差距。台灣製造業與國際企業競爭，當然製造服務化之模式也如火如荼的展開，但根據Neely(2007)的研究報告指出，216家宣佈破產的企業中，製造服務化過程中有52.31%(113家)的企業宣佈破產，由此可知，如何從製造業轉型製造服務化企業，具有相當高的進入門檻挑戰。是故，本研究主要目的係探索關於製造服務化之過程，從理論面與實務面加以闡述，並探討製造服務化的五大關鍵成功因素，期能提供企業於製造服務化過程中新的選擇。基於上述，本研究之研究範圍係以製造業為主要研究對象，在考量專家學者的推薦與公司配合意願的情況下，以質性研究法針對天下雜誌2010年製造業1000大排名，依電子業之行業別，使用立意抽樣篩選出符合上述研究對象之企業。
本研究主要目的是在建構製造服務化五大關鍵成功因素模式，並提供企業改善的依據與方向。本研究之研究方法是根據文獻探討、深度訪談，透過內容分析法，推論出有助於後續理論發展與實證之相關命題及製造服務化五大關鍵成功因素模式。

關鍵字

製造服務化 ； 內容分析法 ； 電子業

並列摘要

Servitization was firstly introduced by Vandermerwe & Rada in 1988, emphasized the concepts of customer-focus and bundle, to combine the elements of product, service, support, knowledge and information communication, in which service element was considered to be the most important.
Service industry accounts for more than 70% of GDP in Taiwan, with the manufacturing shift abroad and global layout, the industrial mainstream in Taiwan is service industry. Industry should elevate the value-added through servitization, at the same time broaden the difference with competitors through combination of manufacturing and service. Servitization was the trend of global competition, the competition model between servitization of Taiwan’s manufacturers and international enterprises became harsh and worth noticing. However, according to Neely (2007), 113 out of 216 (52.31%) enterprises declaring bankruptcy went bankrupt in the process of servitization, which showed a great challenge for manufacturers to transform to enterprises of servitization. Therefore, the main purpose of this research was to discover the process of servitization through theoretical and practical aspects, and also discuss the five key successful factors (KSFs) for servitization, to provide enterprises with new alternatives in the process of servitization. Based on statements above, the main subjects of this research were electronic manufacturers. Considering the recommendations of professionals and the willingness of enterprises, this research took qualitative research focusing on top 1000 manufacturer in 2010 published by CommonWealth magazine, purposive sampling was also adopted to screen out the electronic manufacturers with most earning capabilities as the samples in this research.

The main purpose of this research was to construct “Five KSFs for Servitization”, and at the same time provide directions and plans for enterprises to improve. In research method, this research inferred follow-up statements for theoretical development or empirical research related to “Five KSFs for Servitization” through literature review, in-depth interview and content analysis. Besides, based on the result of model built, this research proposed research recommendations for researchers in the future, and introduced coping strategies for manufacturers in servitization.

並列關鍵字

Servitization ； Content Analysis ； Electronic Manufacturing Industry

參考文獻

04. 王健全(2008)，發動製造業服務產業雙引擎拉拔台灣經濟，經濟前瞻雙月刊，第116期。

05. 台灣塑膠工業股份有限公司98年股東會年報。

11. 矽統科技股份有限公司98年股東會年報。

17. 陳瓊蓉、沈純慧(2010)，臺灣上市製造業公司的國際化程度與績效關係之再探-傳產業與資電業之比較，商管科技季刊 第十一卷 第四期 民國九十九年。

3. 產業技術白皮書,經濟部技術處，2008。