- 學位論文
探討全通路裡的品牌經驗是如何影響顧客保留
Exploring the influence of Brand Experience on Customer Retention in Omni-Channel
並列摘要
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延伸閱讀
- Hui, C. (2019). 探討全通路裡的顧客感知價值是如何影響顧客保留 [master's thesis, National Tsing Hua University]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0016-0206202016135103
- 李威龍、孫艾、王筑瑩（2017）。從品牌再造觀點探討對價值網絡之影響。行銷科學學報，13(1)，79-95。https://doi.org/10.3966/181666012017041301004
- 楊孟珊（2011）。探討品牌個性、調節焦點與服務失誤之交互作用對顧客的知覺廠商品質以及再購意願之影響〔碩士論文，國立交通大學〕。華藝線上圖書館。https://doi.org/10.6842/NCTU.2011.00428
- Hsieh, P. L. (2017). 從線上品牌社群觀點探討消費者－品牌關係形成之影響因素. 電子商務學報, 19(2), 117-145. https://doi.org/10.6188/JEB.2017.19(2).01
- Lin, T. R. (2019). The Influence of Omni channel Characteristics Toward Customer Retention correction with customer’s needs [master's thesis, National Tsing Hua University]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0016-0206202016183392