越南的金融發展和電子銀行服務 - 動機和挑戰

FINANCIAL DEVELOPMENT AND ELECTRONIC BANKING SERVICES IN VIETNAM- MOTIVATIONS AND CHALLENGES

武王輝(Huy, Vuong Vo)

指導教授 ： 林哲群

國立清華大學/科技管理學院/國際專業管理碩士班(IMBA)/碩士(2019年)

摘要

N/A

關鍵字

金融發展 ； 越南 ； 電子銀行服務

並列摘要

Recently, Vietnam has recorded a significant development in the economy, the financial sector in particular. The Vietnam financial sector has been making first steps toward modernization by its transition from traditional banking to electronic banking activities. The launching of e-banking products and services is considered as a significant milestone of the banking industry, which brings numerous benefits to both clients and financial institutions. Through the industrialization 4.0 orientation, the e-banking services have played a critical role in helping the financial institution to stay competitive by adapting to the recent changes in the financial market.
This study undertakes an insight into the development of the financial sector in Vietnam with its transition to the growth and the implementation of electronic banking services. Throughout the research, the primary goal is to discover the reasons behind the decision to launch e-banking services of the banks and then investigates the challenges that might involve during the e-banking service implementation process.
The results of the paper show that the critical motivations for a bank to implement e-banking services are to create more values for its customers via enhancing customer experience, improve customer satisfaction as well as with aims to expand the market. Along with its benefits brought by e-banking services, financial institutions also deal with variety of challenges which come from both internal and external factors such as customer awareness, under-developed infrastructure level, operational risks, etc…. In the end, this research also provides some recommendations for the banks to implement e-banking activities better in the Vietnamese context.

並列關鍵字

Financial Development ； Vietnam ； Electronic banking services ； Motivations ； Challenges

參考文獻

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