面對新自由主義時代之宗教市場,佛光山組織經營轉型下,在寺院空間外建設出充滿科技感官體驗的佛陀紀念館,以文化產業之姿迎向當代社會。為了經營順利,佛光山雇用年輕未婚女性擔任佛光小姐,負責接待導覽,試圖打造「人間佛國」之佛教主題園區。「佛國」的觀光娛樂性質,隱含制度性宗教在新自由主義下營運的矛盾,而佛光小姐一職正處在此銜接裂隙中。事實上,佛光小姐的身份交疊信徒與勞工,工作不再僅為經濟收益,已成為自我實踐之領域,因而個人化心理化的工作經驗,涉及了自我追求以及面對我是誰的課題。論文自佛光小姐日常生活著手,從外在客觀社會環境條件展開,進而至個人內在主觀經驗探討。本研究發現,即使在既有的性別、經濟條件,或宗教工作的限制性之下,當個人逐漸面對了解自己後,就能夠創造工作的不同意義以及個人未來的可能性。
This article examines how Fo Guang Shan monastery transforms its operating mode to adapt to the religious market under Neoliberalism. This organization built the Buddha Memorial Center and employs unmarried young females as tour guides. Those young females called Miss Fo Guang. Miss Fo Guang guides visitors to experience the “Pure Land on Earth” in this Buddhism theme park. For them, work is not just for economic income, but a field of self-actualization. Therefore, individualization and psychologicalization of working experiences involve the issues about: the senses of being oneself and the question “who I am”. This thesis begins with the daily life of Miss Fo Guang, analyzes the external and objective environmental conditions, and then enters the internal and subjective world of the individual. In conclusion, under restrictions of religious work, gender, or economic conditions, people still can create new meanings of work and imagine possible future through understanding and facing themselves.