- 學位論文
不同世代對貼圖詮釋差異之研究
A Study of Comprehension Differences of Two Generations on Stickers
摘要
隨著科技發達帶來的便利性，通訊軟體的發達漸漸改變人們的通訊方式。即時通訊軟體溝通中非語言線索的傳達較顯不足，降低溝通品質，而貼圖的出現提高通訊軟體中非語言線索的傳遞，其附加功能也廣受使用者喜愛。然而，隨著圖像複雜度增加理解困難度也增加，不同世代間的理解差異愈趨明顯，貼圖的解釋差異將成為溝通不良的隱憂。 本研究分別透過問卷談探討兩不同世代在貼圖詮釋上是否有差異，並將問卷結果搭配半結構式訪談找出造成差異的原因。實驗共招募30位年輕世代受試者與30位年長世代受試者。其結果發現，年輕世代對貼圖的理解度高於年長受試者，而造成理解差異的原因為兩世代對貼圖之熟悉度。 本研究認為，由於兩世代文化及經驗背景差異，產生對貼圖之熟悉度會影響個體對貼圖之解釋，年輕世代對圖像的經驗及其溝通模式增加年輕世代對貼圖熟悉度，並提升理解貼圖時的記憶及理解資源，相較於年長受試者具有連貫元素間意思的能力及解釋正確性。 根據研究結果，往後的貼圖設計者應根據不同世代設計符合其習慣及相關文化之貼圖，關於年長世代的部分可以簡單且明確的表情特徵設計較常見、直接的表情，減少周圍涵義模糊不清的裝飾，並以文字輔助釋義；年輕世代則可以網路文化或新世代議題為主題設計年輕世代溝通用的貼圖。
並列摘要
With the advanced technology development, instant messaging gradually changed the communication style of people. Poor nonverbal cues delivery in instant messaging lowers the communication qualities. The stickers improve the delivery of nonverbal cues in instant messaging. Also, the additional features of stickers are well-loved by people. However, increase the intricacies of the image also increase the difficulty in interpretation. The differences of sticker interpretation between generations could lead to poor communication when stickers are misunderstood. By the questionnaires, the study investigates the differences between two generations’ comprehension on stickers. Also, finds out the factors cause the differences from the results of the questionnaires and semi-structured interviews. A total of 30 younger participants and 30 elder participants were recruited. The younger generation performed better than elder generation in comprehension stickers and perceived higher comprehensibly on the stickers. By the results of the interviews, we found that the generation culture and experiences relate to the familiarity of the stickers may cause the comprehension differences between the two generations. This study suggests that the differences of generation cultural and empirical background of the two generations will affect familiarity of stickers which cause the interpretation differences. The experience and the communication pattern of the younger generation increase their familiarity of the stickers. The familiarity relates to memory and cognitive resources improve the ability of the younger generation to integrate the features of the sticker in explanation, and enhance the comprehension of the stickers. According to the results of the study, the future design should consider different generation cultures and customs to fit different users. For the elder generation, simple stickers with clear facial features are recommended for the designers. Also, avoid inconsistent features in the stickers can reduce the interpretation variety of the stickers. For young generation, topics of the popular culture are encouraged for the designers.