台灣電子代工廠商持續成長、轉型及創造競爭優勢之研究：以A 公司為例之個案研究

本研究藉由以年營收台幣千億營業額之專業電子代工廠個案研究方式，以台灣EMS筆記型電腦代工廠商為研究對象。對如何建立正確之營運方向感及相關優勢策略的設計，從而展開適當之行動計畫方針執行，在微利時代下創造出利潤，是件值得研究之議題。本研究發現企業如要持續成長通常需要驅動二或三種之成長策略，才可以達成營收及獲利之績效；而對於電子代工廠商除了市場滲透是必備之成長措施外，發展業務組合及併購成長模式亦是須思考之重要之成長措施。最後並以相關公司財報之分析，觀察2011-2016年相關之財務指標看企業之成長績效；並看企業是否可從相關之資源與能力在產業的價值鍊上達成差異化的區別並創造效率、彈性與學習之「競爭優勢」；持續市場滲透及業務組合擴張，從而持續成長的措施。

關鍵字

電子代工；筆記型電腦；紅色供應鏈；價值鍊；競爭優勢

並列摘要

This research is based on the EMS (Electronic Manufacturing Services) company which annual revenue is more than NT100 Billion as case study, taking Taiwan EMS notebook computer manufacturers as the research object. It is worthwhile to study the design of how to establish a correct sense of operational direction and the relevant advantages of the strategy, so as to carry out the appropriate action plan implementation, in the low profit era to create profits and to keep growth. This study found that companies that are likely to continue to grow are required to drive two or three growth strategies, so that they can achieve revenue and profitable financial goal; and for EMS company, in addition to market penetration is a necessary growth measure, the development of business portfolio and M&Aa (mergers and acquisitions) is also an important growth measure to be considered. Regarding the relevant company's financial analysis, we observe the period year of 2011-2016, to check the relevant financial indicators to see the growth performance of enterprises; and to see whether the enterprise from the relevant resources and capabilities in the industry's value chain to achieve a differentiated distinction and create efficiency, flexibility and learning The "competitive advantage"; continued market penetration and business portfolio expansion, so as to continue to keep growth.