本研究採質性分析,以單一個案研究分析法,透過對實體連鎖店,出版品與網站的聆聽、觀察、感知,以及透過訪談里仁李妙玲總經理,從起心動念,慘澹經營到能夠獨立自主,漸次開枝散葉,並有能力去扶持更多的可能。辨識里仁一路走來,對創辦人理念的堅持及對農友,供應商及消費者的創造共享價值(CSV, Creating Shared Value)-誠信、互利及感恩,並比較里仁自身的角度都與外面對里仁的認知。 社會企業的資源如果主要靠募款或爭取政府補助,就很難持續永續經營。但如理念與做法可以經得起時間考驗,讓更多志同道合的夥伴願意持續支持就能延續力量,關鍵在於做任何一個選擇都要回到初衷檢視。長期的表裏一致才會形成堅實的理念。 另外對於一般的企業在壯大到一定規模之上時,社會大眾對於要兼負起企業社會責任(CSR, Corporate Social Responsibility)的要求也越來越高,里仁的理念與經營模式同樣具有參考價值。 關鍵字: 社會企業,永續發展,創造共享價值,企業社會責任
ABSTRACT This is a single case study. Through the analysis and observation of the Leezen stores, publications, websites, and the interview with Present Ms Glendy Lee. From heart to mind, gradually grow up independently and the now have the ability to support more possibilities. And compare the perspective itself with the outside of the Leezen, the insistence value of the founder, farmers, suppliers and consumers to create the shared value(CSV). If the resources of the social enterprise are mainly financed by the fund raising or the government subsidy, it is uncertain and difficult to continue the sustainable operation. But if the idea and practice can stand the test of time, so that more like-minded partners willing to continue to support the continuation of power, the key is to do any choice to return to the original view. Long-term consistency will form a solid idea. In addition to the business company with a certain scale, the requirements to be responsible for the corporate social responsibility (CSR) are getting higher from the public, the business model of Leezen has the same reference value. Keywords:social enterprise, sustainable development, creating shared value (CSV), corporate social responsibility (CSR)