- 學位論文
產業標準如何影響廠商績效? 台灣高科技廠商之啟示
How industrial standard affects firm performance? Evidence from the high-tech firms in Taiwan
摘要
掌握產業標準對於廠商績效甚至是國家競爭力相當重要，尤其在與關鍵專利結合後，更是能提升市場地位以及在價值鏈中的議價能力。然而，過去研究皆以西方先進國家經驗為主要觀點，東亞後進國家的廠商究竟如何透過產業標準獲利，是目前研究較少探討的。故本研究深入探討產業標準對於後進國家廠商的重要性究竟為何？以及這些廠商如何透過內部資源組織能力、外部動態環境制度與產業標準互動，進而產生經濟效益。透過彙整文獻與企業訪談中得到影響公司營運績效之因素。本研究所提七項評估構面是以DEMATE為評估方法，經由訪談獲得專家資料，再經由DEMATE方法計算，得出構面間的因果關係。 研究結果發現，影響利基型公司營運績效之前三項最重要關鍵因素為「領導與企業策略」、「產業環境」、「組織能力」；影響量產型公司營運績效之前三項最重要關鍵因素為「領導企業與策略」、「產業標準掌握」、「產業環境」;從研究機構的角度來看，影響公司營運績效之前三項最重要關鍵因素為「領導企業策略」、「產業標準掌握」、「專利價值展現」。故依廠商類別不同而有不同之因果關係，若要改善其公司營運績效，所運用的策略也將不同。利基型廠商較難利用內部領導、或組織能力等方式去影響掌握標準專利;而量產型產商欲改善其營運績效，可由「產業環境」此構面對標準掌握進行改善，使公司營運績效提升。
並列摘要
Holding the industry standard for company operating performance and even national competitiveness is very important. Especially when combined with key patent, it is able to enhance its market position and bargaining power among the industry value chain. However, previous studies begin with the Western experience of advanced countries as the main point of view. The exactly how the East Asian following company gain profits through industry standard is less discussed. Therefore, this study further investigates how importance the industry standard for latecomers companies. And how these companies utilize organizational capacity through internal resources, external environment, dynamic systems to interact with industry standards, and produce economic benefits. Collecting the factor affecting the company opearting performance through literature review and interview. The study proposes seven evaluation criteria by taking decision making trial and evaluation (DEMATE) as the evaluation method and conducting interview to obtain expert data. And then it calculates the casual-effect relationship among the criteria via DEMATE method. The results found that for niche company, the three most important key factors for operating performance are "Leadership and Corporate Strategy", "industrial environment", "organizational skills". In addition, for mass production company, the three most important key factors are "leader and strategy", " embeddedness industrial standard", "industrial environment"; from the perspective of research institutions, the key factors for company's operating performance are "leader strategy","embeddedness industrial standard", "the market value of patents." Therefore, according to the different types of company have different categories of causal relationship, to improve their company's operating performance, the strategies used will be differently. Niche manufacturers is difficult using internal leadership or organizational skills and other ways to influence the control of a standard patent; however, mass production companies will improve their operating performance through "industrial environment" this factor will also improve the "embeddedness industrial standard", eventually the company operating performance get improvement.