中小企業主策略思考過程探討-一個產品開發過程為例

Strategic Thinking Process of Small and Medium Firm Owner—A case study of product developing process

魏肇翔(Chao-Shiang Wei)

指導教授 ： 吳鑄陶

國立清華大學/工學院/工業工程與工程管理學系/碩士(2009年)

https://doi.org/10.6843/NTHU.2009.00222

摘要

本研究探討台灣中小企業主決策過程及模式，藉由實際傳統產業公司承接光電業設備製造機會，觀察在真實案例中傳統中小企業主如何做出決策安排，以及所屬員工決策及行為如何受到企業主的決策影響。當環境提供機會來臨時，或許企業主能夠及時把握機會創造業績，但企業主對於企業之發展策略若無規劃時，對企業未來發展會造成何種影響。
本研究結論如下：一、變化的環境提供產業機會，中小企業需要具備機會辨識能力及利用機會，發展出長期策略。二、即使策略的發展對於中小企業或企業主是一大難題，中小企業應該藉由每一次機會逐步建立企業核心能力，維持企業長期生存或發展。三、中小企業經營管理直接受到企業主決策影響，也會直接影響到員工的行為或思考模式，當企業主缺乏或忽略策略規劃時，員工也傾向較為投機或短線的操作模式。

關鍵字

中小企業 ； 決策 ； 策略 ； 環境機會

並列摘要

This research considered decision-making process of Taiwan small and medium-sized enterprise owners, a traditional company specialized in plant equipment was studied for a period of two years. In this period it received an order for Optical-Electro equipment manufactured, this offered the company an opportunity to become a High-Tech equipment supplier. From taking order to finally delivering the product a series of novel experiences confronted the owner and his chief project manager. In depth observations provided understanding to the owner’s decision-making process that is both emergent and opportunistic, as well as how the influence of respective staff decision-making and behavior from owner's decision result. Perhaps the business owner can grasp the opportunity to increase business revenue when environment provides the opportunity coming. Since the thinking process lacks strategy consideration, it seems highly likely that decisions made at different time point could be inconsistent, and it is argued here that lacks of strategy will impair the company’s long-term growth potentials.
This research conclusion is as follows: 1. Industrial opportunity can be provided by the changing environment, small and medium-sized enterprise needs to have the abilities of opportunity identification and using, and according to develops the long-term strategy. 2. Even the strategy development to the small and medium-sized enterprise or owner is quite difficult problem, small and medium-sized enterprise should establish the enterprise core competencies gradually by each opportunity, which to maintain enterprise long-term survival or development. 3. The influence of management and operation to small medium-sized enterprise by the business owner decision-making directly, also with the staff behavior, when the business owner lacks or neglects the strategy planning, the employees will be more opportunistic or tend to short- term thinking.

並列關鍵字

Small and medium-sized enterprise ； Decision making ； Strategy ； Environment opportunity

參考文獻

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