高科技產業材料設備通路商之企業評價及競爭策略之研究-- 以台灣上市櫃公司為例

Case Study of Business Valuation and Competitive Strategy of Hi-Tech Industry Material/Manufacturing Equipment Distributors in Taiwan

黃順斌(Shun-Ping Huang)

指導教授 ： 陳鴻基

國立清華大學/科技管理學院/高階主管經營管理碩士在職專班/碩士(2006年)

摘要

中 文 摘　要
本論文是以台灣上市櫃高科技產業材料設備通路商為研究對象,運用企業評價以及競爭策略的觀點探討其經營模式及未來可能之發展•
回顧台灣產業由早期的農業出口,紡織業,一直到個人電腦,半導體,平面顯示器等產業的興起. 不僅帶動了台灣經濟的起飛,更創造許多世界級公司的出現.然而在這快速成長及驚人的產業發展的背後有許多默默的貢獻者中,我們針對一向較不為人注目的材料設備通路商為研究對象. 以企業評價手法選出較佳的研究對象，再以Michael Porter的競爭策略更進一步闡述及討論材料設備通路商的經營模式、未來可能發展及面臨的挑戰•

關鍵字

競爭策略 ； 企業評價

並列摘要

英 文 摘　要
This dissertation examines the business modles and the future potential of the hi-tech material / manufacturing equipment distributors listed on the Taiwan Stock Exchange by means of business evaluation and competitive strategic analysis.

With a backward glace at the Taiwan economic history, it has grown vibrantly over the decades from agriculture, textile industry, PC, semi-conductor and, most recently, flat panel display industry. This awesome economic power has made Taiwan continue to thrive today. Apart from many well-known Taiwanese companies in the world, there are some anonymous or the unidentified firms arising out of such rapid economic growth. Of which, we observe the hi-tech material / manufacturing equipment distributors listed on the Taiwan Stock Exchange. We then apply business valuation method (ROIC) to assess the financial data of selected sample companies and to furthermore provide the practical implication of Michael Porter’s competitive strategy. The findings offer insights into the effectiveness of the business modles of these hi-tech material / manufacturing equipment distributors, their significant potentialities, and the onward conceivable challenges in the future.

並列關鍵字

Competitive Strategy ； Business Valuation

參考文獻

3丶張明輝著，「教育行銷的理論與實務」，2005。

參考文獻

一丶中文部份

1丶吳啟銘著，「企業評價─個案實證分析」，智勝文化，2005。

2丶張國平博士著，「財務管理─觀念與應用」，三民書局，2005。