- 學位論文
台灣安全監控產業產品生命週期與發展模式之研究---以Digital Video Recorder(數位影像錄放影機)為例
A Study of Product Life Cycle and Development Models for Security Industry in Taiwan---Use Digital Video Recorder As An Examplen
摘要
產品生命週期理論是一種可以被利用來對產品進行預測、規劃與控制的管理工具。它鼓勵企業積極主動地進行規劃，由於各階段的明顯劃分，我們可以根據歷史資料估計產品在曲線上的位置，以判定該產品在生命週期的階段，並根據其理論預測將面臨到的挑戰以及可採行之行銷策略。 本研究對於安全監控產業的發展進行一個初步的認識，並藉由相關次級資料的分析與監控廠商實地人員訪談的方式，與理論面所運用之策略進行比較與對照，進而得岀目前DVR發展的週期階段以及與產品生命週期理論面之相異處。 分析結果發現業界對於DVR之週期階段界定仍有不同的認定，且未來發展方向更是大異其趣，對此往往是由於各家廠商對於DVR週期階段認定不同所導致，此外與自家技術的掌握度也是有相對關係，因此廠商也都發展出與理論面不盡相同之策略。
並列摘要
The Product Life Cycle Theory is a management tool can be used to forecast, plan, and control. It encourages enterprise to plan actively. Because of the distinct division of every step, we can estimate the location of the product in the curve based on the historical data, and determine the step of the product. We can also forecast the challenge and exploit the strategy according to the Product Life Cycle Theory. The research carries on the preliminary understanding of security industry. We compare with the strategy of the Product Life Cycle Theory based on the analysis of related secondary data and practical interview. Finally we get the product life cycle step of DVR at present, and the difference between it and the Product Life Cycle Theory. The result of analysis finds that the every enterprise in the industry has different estimation of the product life cycle step. Also, the future development of DVR is even more different. It happens due to the different estimation of the product life cycle step and the skill these enterprises can own and develop, so these enterprises develop the different strategy from each other.