網路平台上設計商品之經營模式－以Pinkoi為例

中文摘要我的論文就是要探究如何在Pinkoi成功銷售設計商品，訪談在Pinkoi開設設計館的設計師，尋其銷售產品的撇步，對比熱門設計館與冷門設計館，找出其中榮寵盛衰之因，盼這篇論文能成為想在Pinkoi開設計館的素人藝術家一個開館的密技練功之書。本論文訪談了兩位在Pinkoi設計館的賣家，對比八家設計館共同的優點與缺點，我們親身辦帳號在Pinkoi在買賣，以同時是賣家與買家的身分作為觀察者，並在Pinkoi中向重8家熱門的設計館與8家冷門的設計館作為長期追蹤，與比較參考的依據，網路上的顧客評價與賣家訪談是我們研究的資訊主要來源，並加以收集對於Pinkoi的報導，Pinkoi經營者對公司對來的動向與願景將納入論文中合適作為Pinkoi賣家的參考依據。統計八家設計館的買氣與銷售狀況，再加上Pinkoi的客群有來自中國大陸與美加，論文站筆者實際前往中國上海做研究，在結論最末對於時代的脈動與未來的建議做出題點。

關鍵字

Pinkoi ；網路平台經營；設計商品

並列摘要

英文摘要 My thesis is to explore how to successfully sell goods design Pinkoi, interviews Design Hall opened in Pinkoi designer, look for products Piebu its sales, compared to the popular Design Hall Design Hall and upset to find out where the ups and downs because of Jung, I hope this paper can become the practice of book cheat want Pinkoi open design museum opened in prime person an artist. The paper interviewed two sellers Pinkoi design museum, compared to eight Design Hall of common advantages and disadvantages, we personally do Pinkoi in trading account to the seller and the buyer is also standing as an observer, and in Pinkoi in to re-eight popular Design Hall and eight popular design museum as long track, compared with the reference for customer evaluation interviews with the seller on the Internet is the main source of information on our research, and collecting them for Pinkoi reports, Pinkoi Operators of the Company to movements and vision will be included in the paper as Pinkoi seller appropriate reference. Statistical eight Design Hall of buying and sales, coupled with the Pinkoi customer base has come from the Chinese mainland and the United States and Canada, the paper stop I actually went to Shanghai China to do research, in the conclusion to the last pulse of the times and to make future recommendations title point.