“KOI YUE NGO HEUI DIXSILEI” HE INVITES ME TO DISNEYLAND: FRIENDS, FAMILIES AND COUPLES AT HONG KONG DISNEYLAND

"KOI YUE NGO HEUI DIXSILEI" HE INVITES ME TO DISNEYLAND:FRIENDS, FAMILIES AND COUPLES AT HONG KONG DISNEYLAND

耿蕭(Sean Graham)

指導教授 ： 許瀞文

國立清華大學/人文社會學院/人類學研究所/碩士(2011年)

https://doi.org/10.6843/NTHU.2011.00616

摘要

Eighteen year old Jackie Chan Hiu-Ki was just a secondary school student when after composing the song He Invites me to Disneyland was thrown into the media spotlight. She tells the Hong Kong public, she just enjoys Disney and the feelings it exudes. Jackie is not alone. The Disney brand communicates values of fantasy, escape, romance, love, gaiety, family and camaraderie to consumers. These values are sought by consumers who visit Hong Kong Disneyland. Through extensive use of theming, Hong Kong Disneyland is able to communicate these values to its visitors. By utilizing literature on the Disney brand, tourism, theming and consumption, this thesis examines how Hong Kong Disneyland offers Hong Kong residents an escape from their everyday lives, and an opportunity to share this escape with others. The thesis argues, Hong Kong Disneyland is used by Hong Kong residents to reaffirm personal relationships through shared consumption. Three groups are examined to demonstrate this: families, friends and couples.

關鍵字

迪士尼 ； 香港 ； 消費 ； 樂園 ； 關係 ； 觀光

並列摘要

無資料

並列關鍵字

Disney Studies ； Hong Kong ； Consumption ； Theme parks ； Relations ； Tourism

參考文獻

Bailey, Adrian

Bourdieu, Pierre

1984 Distinction : a social critique of the judgement of taste. Cambridge, Mass.: Harvard University Press.

Bryman, Alan

1995 Disney and his worlds. London ; New York: Routledge.