服務業創新之樣態 - 以台灣上市上櫃公司為例

Patterns of Innovation in service industries : The study of public service firms in Taiwan

謝立新(Hsieh, Li Hsin)

指導教授 ： 張元杰

國立清華大學/科技管理學院/科技管理研究所/碩士(2015年)

摘要

創新分類提供了一個全面的方式來組織和了解的企業和部門創新型態的多樣性。然而，雖然目前國內外文獻對於服務創新的研究已漸有累積，但針對國內服務產業所進行的創新活動的探討、歸納卻付諸闕如。因此，本研究主要探討我國各上市、上櫃的服務產業之創新樣態。
服務創新型態非常多元。然而，透過文獻的探討，本研究對服務創新的分類以經濟合作暨發展組織(OECD)為基礎，在服務創新的活動當中，則另外添加其他學者的觀點，以建置出一個較完整的服務創新架構，並利用此一架構，進行接續的研究。
本研究的樣本是304家台灣上市、上櫃公司在2011~2013年的年報，並透過內容分析法，去閱讀且記錄各公司在各個年度在產品創新、流程創新、行銷創新與組織創新的活動以及次數，最後利用描述性統計及長條圖，來呈現出台灣總體服務產業的創新樣態以及個別產業的服務創新樣態，從中看出各服務產業的主要創新活動。
結果顯示總體服務產業以從事產品創新的企業最多，其後依序為流程創新、行銷創新與組織創新，而在個別服務產業中的創新樣態呈現非常多元。

關鍵字

服務創新 ； 創新分類 ； 創新樣態 ； 台灣服務產業

並列摘要

Innovation taxonomy offers a comprehensive way to organize and understand the diversity of innovative patterns in firms and sectors. However, there are lots of prior studies focus on service industry, but little of them focus in Taiwan’s service industries
This study aims at developing a patterns of innovation in public service firms in Taiwan.
The types of service innovation are very diversity. Through reviewing the literatures, the classifications in service innovation of the study are base on OECD. Besides, in activities of service innovations, the study combing other scholar’s viewpoint to build a more integral concept in service innovation and use it to do research.
The samples of the study are 304 public firms in service industries in Taiwan. By using content analysis to read their annual reports during 2011 to 2013, the study records the activities in product innovation, process innovation, marketing innovation and organizational innovation in each firms and times every year. Finally, by using descriptive statistics and Bar chart to illustrate the patterns of innovation in service industries in Taiwan and show the main innovation activities in each service industry.
The results shows that the overall service industry with the most innovative activity in the product, followed in order, is process innovation, marketing innovation and organizational innovation, and the patterns in individual service industries appears diversity.

並列關鍵字

service innovation ； innovation taxonomy ； patterns of innovation ； service industry in Taiwan

參考文獻

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