台灣文化創意產業籌資機制探討

台灣文化創意產業於行政院2009年4月公布的「六大新興產業行動方案」被納入其中。但台灣的文創產業具有規模小、財務規劃能力弱、獲利模式不易突顯等特性。因此在資金募集方面一直遭遇到不少的挑戰。本文試圖分析現有的籌資機制，提出改善的建議。同時討論在金融海嘯後全球快速發展的「群眾募資」，因為募資者藉由募資平台募集資金是不需要自備金的。因此，群眾募資有助於幫助更多文化創意產業的微型創業。群眾募資在台灣發展仍屬於起步階段，相關的法令、運作機制模式尚不完備。本文將就群眾募資全球發展的現況做簡單的說明、介紹英、美二國的法制、進行問題的探討並提出建議。

關鍵字

文化創意產業；無形資產鑑價；群眾募資

並列摘要

Taiwan cultural and creative Industries have been included in "Six Emerging Industries Action Programme" which announced in April 2009 by the Executive Yuan. However, small scale, weak financial planning, profit model is not easy to highlight make the fund-raising of the cultural and creative industries to be a big challenge. This research tries to analyze the existing fund-raising mechanisms and make recommendations for improvement. In the meantime, this paper also discusses the "Crowdfunding" which develop rapidly after the 2008 financial crisis. Since fund-raisers collect capital through Crowdfunding platforms, self-owned capital is not needed for startups, therefore, the rise of Crowdfunding is helpful for developing more kinds of micro ventures of the cultural and creative industries. However, since the development of domestic Crowdfunding is still at the beginning stage, relevant regulations, laws, systems are not well prepared. The research briefly introduces the current development of the global Crowdfunding, the legislation of the United States and Britain、discusses problems and makes recommendations.