以資源基礎理論探討車輛製造商之製造策略

A Vehicle Producer’s Manufacturing Strategy with a View from Resource-Based Theory

許憲揚(Hsien-Yang Hsu)

指導教授 ： 朱詣尹

國立清華大學/工學院/工業工程與工程管理學系碩士在職專班/碩士(2014年)

https://doi.org/10.6843/NTHU.2014.00042

摘要

本論文以資源基礎理論觀點探討台灣車輛製造商個案之製造策略。本研究藉由訪談個案公司中高階主管探討個案公司資源之形成、影響以及製造策略之內容，藉此推論個案公司在經營60年的過程中歷經與技術母廠結束合作關係後持續的推展自有品牌機車之製造及擴展多元化的汽車製造發展過程。本研究以資源基礎理論的觀點結合製造策略構面內容提出一整合性的演化策略思考。研究發現個案公司的資源演化形成了現今公司朝向專業汽機車製造商之策略發展，因此建議以製造生產為主的車輛製造商應優先分析製造資源基礎與策略構面內容，再評估進行整體策略規劃，為公司的長期發展奠定基礎。

關鍵字

資源基礎理論 ； 製造策略 ； 汽機車產業

並列摘要

This thesis addresses a case of vehicle producer’s manufacturing strategies in Taiwan with a view from resource-based theory. The study, through a series of interviews with company executives, explores the formation and content of the case company resources with the impacts on manufacturing strategy from the perspective of resource-based theory.
The study then infers the case company’s 60 years of business in the successive processes of promoting its own brand in motorcycle after the end of the relationship with mother plant and expanding automobile manufacturing with the diversified development process. Then the thesis proposes an integrated manufacturing strategy to combine key facets and content of resource bases.
The thesis finally concludes that resources in case company evolve with strategies shaped by specialized automobile and motorcycle manufacturing strategy development, and therefore suggests the manufacturing-based vehicle companies to prioritize manufacturing strategy in dimensions of content analysis and to re-evaluate the overall strategic planning to lay the foundation for long-term development of the company.

並列關鍵字

Resource-Based Theory ； Manufacturing Strategy ； Automobile and Motorcycle Industry

參考文獻

1. 方世榮，1993，製造部門角色對製造策略的影響，國立台灣大學商學研究所博士論文。

6. 台灣區車輛工業同業公會：http://www.ttvma.org.tw/

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