新蒙古世代對社群媒體使用之研究

蒙古是東亞的新興經濟體之一。在過去的15年左右的時間裡，在線世界發生了巨大變化。社交媒體網站和應用程序繼續變得越來越流行，並成為我們生活的重要組成部分。然而，就該領域的統計研究而言，蒙古的發展也不佳。本文介紹並分析了當前需求最大的頂級社交媒體移動應用程序。為了準確找出使用最廣泛的應用程序，並為數字營銷人員提供最佳使用方式，以吸引其目標客戶，本研究討論了年齡，位置，教育程度以及人為因素等不同類別，並採用了定性和定量方法。

關鍵字

蒙古；社交媒體；移動應用

並列摘要

Mongolia is one of the emerging economy in East Asia. Last 15 years or so, online world has changed enormously. Social media websites and apps continued to grow in popularity and became big part of our lives. Yet Mongolia is poorly developed in terms of statistical research studies, on this field as well. This thesis presented and analyzed current top social media mobile apps and that are high in demand. In order to find out exactly which apps are used the most and offer optimal use for digital marketers to reach their target customers, the present study discusses different categories such as age, location, education as well as human factors and adopts both qualitative and quantitative methodologies.