- 學位論文
顧客對個資收集之理解及自願性對品牌態度之影響:以產品種類為調節變項
Effects of customer comprehension and voluntariness of personal information collection on brand attitude: A moderating role of product type.
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並列摘要
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延伸閱讀
- 陳彥名（2008）。品牌策略、顧客滿意度、顧客忠誠度與品牌績效關係之研究-以生活消費用品業實證〔碩士論文，國立臺北科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0006-2008200801075500
- 黃新宗（2009）。顧客滿意度對財務績效及長期投資價值之影響-以產業集中度為干擾變數〔博士論文，長榮大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0015-2107200923075400
- Yen, W. L. (2012). 品牌經驗對顧客滿意影響之研究─以地位消費為調節變數 [master's thesis, National Taipei Uinversity]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0023-1107201201130100
- 劉奕君（2017）。The Effects of Brand Association and Brand Attitude on Consumer’s Purchase Intention - Brand Personality Congruity as a Moderator.〔碩士論文，中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu201700220
- 呂冠穎（2007）。THE EFFECTS OF COUNTRY OF BRAND AND COUNTRY OF MANUFACTURE ON PRODUCT EVALUATIONS –THE MODERATING ROLE OF PRODUCT TYPE AND PURCHASE SITUATION〔碩士論文，大同大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0081-0607200917242537