構框變革:工研院推動服務創新之案例分析

Framing and Change : The Case Study of ITRI in Service Innovation

黃名妍(Min-Yen Huang)

指導教授 ： 洪世章

國立清華大學/科技管理學院/科技管理研究所/碩士(2013年)

https://doi.org/10.6843/NTHU.2013.00221

摘要

本研究建立於Framing文獻，根據其理論觀點，徵引相關緣起基礎，探討各類形塑構框環境的方式及策略，藉由背景討論和意涵整理，發展一系列構框策略，依序討論問題建構、邏輯論述、議題設定、藍圖發展、情境規劃、前瞻、隱喻與類比、敘說故事此八大策略，並佐以應用案例的探討，強調在推動創新時領導者要如何整合運用其策略，達到強而有力的有效作為，成功推動創新。在方法上，本研究採自然探究法，著重探討工研院在2000年至2012年間，推動服務創新模式－製造業服務化、服務業科技化，加值於台灣之新型態服務產業之發展，解讀院方在推動時的作法，以驗證對於各項構框策略方法的靈活運用。本文最後討論重要變革模型及理論、實務意涵，以及未來研究建議。

關鍵字

構框 ； 工研院 ； 服務創新

並列摘要

Drawing on the framing literature as well as according to the theoretical point of view, this paper develops an alternative framework for analyzing the process of framing strategies, which includes problem-structuring, logical argument, agenda-setting, roadmapping and blueprinting, scenario planning, foresight, metaphor and analogy, and story-telling. In this research, I not only discuss the background and meaning, but examine how leaders integrate the framing strategies to achieve strong effect. Empirically, in this research I use the naturalistic inquiry approach and examine the case of the creation of the service innovation model-manufacturing servitization and IT-enabled service of Industrial Technology Research Institute（ITRI）during 2000 to 2012. Base on the previous discussed strategies, I particularly focus on the practical method of ITRI in the promotion of service innovation. This paper concludes by discussing implications for theory, practice and future research.

並列關鍵字

Framing ； ITRI ； Service Innovation

參考文獻

何明修，2004，文化、構框與社會運動，台灣社會學刊，33：157-199。

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Alsan, A. & Oner, M. A. 2003. An integrated view of foresight: Integrated foresight management model. Foresight, 5(2): 33-45.

Aristotle. 1991. The art of rhetoric. New York: Penguin Books.

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