TFT-LCD光學膜片裁切製程外包決策分析

An Analysis on Outsourcing Decision for the TFT-LCD Optical Films Cutting Process

薛文第

指導教授 ： 蘇朝墩

國立清華大學/工學院/工業工程與工程管理學系碩士在職專班/碩士(2014年)

摘要

隨著TFT- LCD 產業的蓬勃發展，相關零組件供應商競相投入量產，產能持續放大，同時平面顯示器的價格也不斷下降，面板業者持續壓縮零件與部材價格，毛利不斷的萎縮，廠商之間彼此競爭激烈，為擴大產能並維持利潤，正確的外包策略更形重要。此外，在全球化生產運籌與產品價值鏈分工環境下，考量企業的核心能力，為保有競爭優勢，外包是企業策略規劃中必要的一環，也必須隨著外部環境與內部條件進行調整。
本研究收集供應鏈管理與外包決策相關文獻資料進行探討，建構一個系統化與量化的多屬性決策分析模式。本研究結合Sislian and Satir (2000) 以及K.W. Platts (2003) 所提出之方法論，進行策略面與戰術面的兩階段決策流程，利用群體討論與德菲法(Delphi) 建構完整客觀且符合個案公司產業特性的決策指標，並透過分析層級程序法(AHP) 彙整專家意見選擇最佳的裁切製程外包決策方案。其他相關科技產業亦可依據其產業特性應用或修正本研究之決策因素與決策指標，進行外包決策分析，作為企業策略訂定的參考。

關鍵字

外包決策 ； 德菲法 ； 分析層級程序法

並列摘要

With the burgeoning development of TFT-LCD industry, many related component companies have headed into mass production. The growing production capacity of TFT-LCDs leads to price declines; therefore, TFT-LCD makers continue to compress prices on raw materials and their gross profits continue to shrink. In order to expand the production capacity and also maintain profits, defining the right outsourcing strategy is even more important than ever. Furthermore, in the environment of global logistics and product value chain, to maintain competitive advantage for the companies, outsourcing is an essential part of strategic planning, which must be adjusted along with the external environment and internal conditions.
This study constructs a systematic and quantitative multi-attribute decision analysis model, which combines the methodologies from Sislian and Satir (2000) and Platts (2003) to proceed the two-stage decision-making procedure in strategic and tactical aspects. Then, group discussions and Delphi method are applied to establish a comprehensive and objective decision factors. Finally, the analytic hierarchy process (AHP) is implemented to determine the optimal outsourcing decision for the cutting process. Other related technology industries can also apply or modify the decision factors/indexes of this study based on their industry characteristics as their outsourcing decision reference.

參考文獻

3. 黃祐鈞，TFT-LCD 生產製程自製或委外決策分析之個案研究，國立清華大學，工業工程與工程管理學系碩士論文，2013。

4. 郭俊麟，應用層級分析法與德菲法探討背光源替代技術之選擇評估 -

5. 傅學興，光通訊產品自製或外包決策之個案研究，國立清華大學，工業工程與工程管理學系碩士論文，2013。

12. 蒙政華，增亮膜產業競爭策略之研究-以3M公司為例 國立清華大學，經營管理碩士在職專班論文，2010。

16. Fine, C. H., Clockspeed: Winning Industry Control in the Age of Temporary Advantages, Reading Mass., Perseus Book, 1998.