- 學位論文
系統化的創新策略地圖展開: 手法與工具探討
Systematic Roadmapping of Innovation Strategy: Methodology and Tools Investigation
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摘要
大家都知道企業創新的重要性，但目前所看到企業創新大多是孤島式的創新且是使用亂槍打鳥的方式產生想法，尚未看到一個系統化全面性的何處可創新和如何創新的具體策略架構、流程方法與工具組合。本研究建立一套系統化創新策略地圖的模式以宏觀的方式找出何處可創新，並在各可創新的構面上，提供具體的手法和工具協助企業有系統地尋找創新點子。 本研究修改Darrell Mann (2007)所提出之「企業系統完整定律」之模型，並整合由Alexander Osterwalder (2010)所提出的「商業模式草圖」的理論，建立企業創新價值鏈的框架以協助企業在進行創新時，有一系統化的策略創新工具和手法協助辨識企業可創新的位置與創新點子的產生。本研究並整理企業流程各階段可使用的創新想法工具含創新挑戰刺激問句以激發創新點子。 首先確立目前企業之商業模式，執行企業環境評估分析後藉由刺激問句和創新發想工具來辨識出創新的想法並繪製成企業創新機會地圖，使企業可全面性地了解各階段的創新機會，並以企業內外部的資源與可行性評估的方式訂定評估準則作為過濾條件，以篩選出適合的創新點子。 本研究貢獻包含：(1)建立一完整的企業創新價值鏈架構，可協助企業決定所要創新之企業營運活動階段，利用創新挑戰問句及營運各階段可辨識機會之創新工具進行創新機會辨識。(2)建立每階段的創新流程及創新辨識工具，使企業利用創新工具產生許多策略面的創新機會。(3)建立制式化流程、表單、說明、案例之形式，以利公司實務上之使用。(4) 整合環境評估流程及機會辨識工具，以掃描環境趨勢、修正策略並辨識出更寬廣的創新機會。
並列摘要
Everyone knows that business innovation is very important. But, most of current business innovations are islands of innovation and used random approach to generate new ideas. There is no concrete systematic and comprehensive strategy with combination of framework, process, and tools to address the issue of where to innovate and how to innovate . This research established a set of Strategic Innovation Map to provide a macro view for identifying where to innovate in business enterprise. Furthermore, concrete methods and tools are identified to assist enterprise to identify the ideas for innovation systematically on each business operational dimension. The research modified the Model of Business Law of Systems Completeness proposed by Darrell Mann (2007) and integrated the approach for Business Model Generation proposed by Alexander Osterwalder(2010) to establish a framework of enterprise innovation value chain. The framework provides a structure and process to facilitate systematic and comprehensive identification of where to innovate and how to innovate in the business environments. This research also identified and arranged appropriate tools applicable to the various stages of the full enterprise processes for innovation ideas generation including, but not limited to, the throught-provoking inquisitive questions to promote new ideas.The process first establishes the business model of current enterprise, performs enviromental analysis to find opportunities and threats, and modifies the current business model accordingly. Next, use the thought-provoking inquisitive questions and innovation tools to identify the innovation opportunities and generate enterprise innovation opportunities map to provide an overview of all possible innovation ideas across various business stages. The enterprise resources capability, feasibility, and other criteria can be used to screen, evaluate and integrate the innovation ideas. The contributions of this research include: (1) Establishing a framework of enterprise innovation value chain and a set of throught-provoking inquisitive questions along with identifying available innovation tools for various business stages; (2) Establishing the business innovation tools and processes for each business stages; (3) Establishing a set of systematic process and structured forms with examples and usage instructions to facilitate practical usage; (4) Integrating Environmental Analysis tool and opportunity identification tools to perform environmental analysis for business model modification and identify innovation opportunities.
參考文獻
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