- 學位論文
特殊光源在中國進入模式之策略研究-以資騰科技為例
Entry Mode for Special Lighting Businesses in China- The Case of STC
摘要
在中國政府政策大力扶持下，大陸作為世界工廠角色持續加溫，在地供應零組件成為廣大的內需市場必要條件，但兩岸經營環境、模式截然不同。一家台灣中小企業特殊光源代理商進入中國市場，面對不同商業環境該採取怎樣經營策略？才能保有競爭優勢。由於近年台灣半導體產業新的擴廠計畫主要針對高階製程演進，對特殊光源曝光燈需求並沒有太大提升，再加上面板產業投資停滯，未有大幅擴廠計畫。 反觀中國大陸；近期推出10年總規模五千億人民幣的產業基金，打造半導體上、中、下游產業，另外面板產業更是積極，根據DisplaySearch 資料；中國至2016年可能有16座新的面板工廠投入生產。對於特殊光源代理商在台灣經營26年的經驗，瞭解高庫存、高應收帳款是特殊光源經在台營運模式的常態。這種生態的發展，特殊光源代理商為保有、甚至擴大市場市場佔有率，必須面對經營環境的變遷，台灣中小企業不得不面對大陸市場的挑戰。 本研究思索未來五年特殊光源代理商在大陸發展，面對特殊光源可能之經營模式高庫存、高應收帳款挑戰，當資金以直接或間接的方式注入大陸子公司後，有幾個經營策略可供選擇，考慮到外商獨資經營企業、中外合資經營企業、中外合作經營企業等市場進入模式，研究經營策略的探討將分別以投資法令、資金、企業文化等不同構面分析進入模式，屆以此研究為公司未來發展選擇較佳經營策略。
並列摘要
Strongly support government policies in China, the mainland has heated up as the world's factory role in supplying components to become the majority of the necessary conditions for the domestic market, but Taiwan & China both sides of the business environment are different modes. What business strategies should be take for a special lighting lamps agent of Taiwan's SMEs enters the Mainland China market? How to maintain and keep competitive advantage? Due to Taiwan's semiconductor industry in recent years, a new expansion plans focused on advanced process evolution, the demand for special exposure lighting lamp and not much improvement, coupled with the panel industry investment stagnated, no significant expansion plans. In contrast, mainland China; recently introduced 10 years the total size of five hundred billion Yuan of industrial funds, to build on the semiconductor industrial from Top、middle and downstream industries, By the way, the panel industry is also positive, according to DisplaySearch data; China may have 16 new panel plants put into production until to 2016. For special lighting lamps 26 years of experience of agents in Taiwan understand the high inventory, high accounts receivable is a special lighting business by normal operating mode in Taiwan. This ecological development, special agents of the lighting lamps to maintain, and even expand the market share of the market, we must face the changes of the operating environment; Taiwan's SMEs have to face the challenges of the mainland China market. In this study, thinking about the next five years, the development of a special lighting lamps agents on the mainland China, in the face of a special light lamps may be the business model of high inventory, high accounts receivable challenges when funds directly or indirectly injected mainland subsidiaries, there are several operating policy options, taking into account the foreign-owned enterprises, Sino-foreign joint ventures, Sino-foreign cooperative enterprises and other market entry models, business strategy research will explore different facets of investment laws, funds and corporate culture into the mode were analyzed. In this study selected a better business strategy for the future development of the company.