都市公園使用者探訪動機與主觀幸福感之研究

隨著經濟與科技不斷進步，國人在生活品質上日漸提升，但在步調緊湊的都市中總伴隨各種無形壓力，使幸福感逐漸下降，因此重視休閒活動成了舒緩日常生活及工作壓力不可或缺的一部分。人們日益發現到，進入都市公園和綠色空間有助於社區幸福感增加，發展社會資本並提高都市生活質量，行政院國家永續發展委員會更將公園綠地面積列為臺灣永續發展指標之一，國人享有的公園綠地面積越大，對都市的永續發展越有正面幫助。然而，人與自然逐漸失去連結，能夠真正靜下心來欣賞自然並感受寧靜的人是越來越少，在這樣資訊爆炸講求快速的時代，各種心理疾病因此產生。因此，本研究以計畫行為理論作為核心，並加入探訪公園動機與主觀幸福感兩個變項作為研究架構，旨在探討都市公園使用者之行為與動機、主觀幸福感之間的關聯性，以及分析主觀規範、態度、知覺行為控制、探訪公園動機、主觀幸福感等變數對於行為意向之影響關係，採用問卷調查法進行量化資料的收集，並以敘述性統計、相關分析及結構方程模式進行統計分析，由實證結果可知，都市公園使用者在行為意向上受到主觀規範影響之外，亦受到態度、知覺行為控制、探訪公園動機以及主觀幸福感等的影響，進而產生使用公園的行為。本研究認為未來的研究者可將本研究作為未來探討都市公園使用者行為模式的參考，透過對都市公園使用的動機與所產生的主觀幸福感提升其使用行為，對於都市公園發展會有所幫助。

關鍵字

主觀幸福感；計畫行為理論；結構方程式

並列摘要

With the process of economy and technology, the quality of life is improving. However, living in tight-paced cities always comes with various invisible stress, which gradually reduce the happiness. Therefore, recreation activity has become absolutely necessary to relieve the stress from daily life and work. People gradually notice that entering urban parks and green spaces can help increasing community happiness, developing social capital, and improving the quality of urban life. The National Council for Sustainable Development has listed the area of parks and green field as one of sustainable development indicators. The more area of parks and green field people have, the more benefit brought to the sustainable development of the city. On the other hand, people and nature are gradually losing their connection. Fewer and fewer people are able to truly calm down to appreciate nature and feel the peace of mind. Indeed, in the era of information explosion, lots of mental illnesses have arisen. Therefore, this study takes Planning Behavior Theory as the core. With two research framework variables, the motivation of visiting parks and subjective well-being, which aiming to explore the correlation between behavior and motivation of urban park users and subjective well-being. Including analyzing the relationship between subjective norms, attitudes, perceptual behavior control, park visit motivation, subjective well-being and other variables on behavioral intentions with questionnaire survey method to collect quantitative data, and use narrative statistics, correlation analysis and structural equation models to conduct statistical analysis. Based on the research results, urban park users are not only affected by subjective norms in their behavioral intentions, but also affected by attitudes, perceptual behavior control, and motivation to visit the park, and subjective well-being, which leads to the behavior of using the park. This research believes that researchers can use this research as a reference to explore the behavior patterns of urban park users in the future. It will be helpful to the development of urban parks to improve their use behaviors through the motivation and subjective well-being of urban park use.