生態革新對環境績效與企業競爭力的影響： 以綠色聲譽為干擾變數

THE IMPACT OF ECO-INNOVATION ON ENVIRONMNETAL PERFORMANCE AND COMPETITIVENESS： A MODERATING EFFECT OF GREEN REPUTATION

陳宗儀(Michael Chen)

指導教授 ： 郭怡君

中原大學/商學院/國際經營與貿易研究所/碩士(2016年)

https://doi.org/10.6840/cycu201600539

摘要

本篇論文以體制理論與資源基礎理論作為研究基礎，以嘗試探討體制壓力、生態革新與競爭力之間的關係。除此之外，本論文加入綠色聲譽作為干擾變數，嘗試了解綠色聲譽對於生態革新與環境績效的影響程度。
本論文共蒐集了135間來自台灣與中國的廠商數據,以驗證所假設的理論模型假說。統計結果顯示，來自客戶與利益相關者的壓力對於廠商進行生態革新有正向的影響。而來自政府的正負向壓力皆對於廠商進行生態革新沒有相關影響。
除此之外，本論文發現綠色聲譽的加入,對於環境績效與企業競爭力之間的關係有正向的影響，且此結論同樣地適用於生態革新與企業競爭力之間的關係。當廠商的綠色聲譽效果增加時，企業競爭力受到進行生態革新的正向影響將會加強。而企業競爭力受到環境績效的正向影響同樣地也會加強。

關鍵字

生態革新 ； 體制理論 ； 綠色聲譽 ； 環境績效 ； 企業競爭力 ； 企業社會責任

並列摘要

Climate change has become one of the most concerning issues of the 21st century worldwide, as the world is presently suffering from global warming and unrecoverable damage. In particular, after the 2015 United Nations Climate Change Conference (COP21), governments, investors, and consumers have become sensitive to issues such as environmental protection and management, effects of climatic change and solutions, and economic operation infrastructure.
Based on the institutional theory and the resource based view, this study examines the linkages among institutional pressures, eco-innovation practices, and competitiveness. Specifically, the moderating effect of green reputation on the consequences of eco-innovation and environment performance practices are examined.
Data on 135 manufacturers, collected from Taiwan and China, are used to test the theoretical model. The results reveal that institutional pressures arising from customer and shareholder pressure exert a significant positive impact on eco-innovation practices, while the government’s command-and-control instruments and economic incentive instruments do not have an impact.
Additionally, the eco-innovation practices have a significant positive impact on firms’ environmental performance and competitiveness. Analysis also reveals that the relationship between eco-innovation practices and competitiveness is moderated by the level of green reputation.
As green reputation increases, the competitiveness yielded from eco-innovation practices, as well as from environment performance practices, also improve.

並列關鍵字

Eco-innovation ； Institutional theory ； Green reputation ； Environment performance ； Competitiveness ； corporate social responsibility

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