近年來,台灣紡織業發展機能性與產業用紡織品具有相當競爭的優勢。但是面對目前市場結構供過於求的情況和原物料價格上漲帶來負面的影響,台灣紡織業努力開發高附加價值之產品,以達到差異化的目標。有鑑於此,本研究主要目的為探討紡織工業的趨勢與分析個案T公司的經營策略。 本研究採用波特鑽石理論及SWOT分析為基本架構,並以T公司為研究對象,利用該公司四年之財務報表進行分析,同時進行波特鑽石理論跟SWOT分析,以利於經營策略的評估。研究結果得知企業成功的關鍵在於獨特技術與研發創新之能力。此研究可做為其他中小型紡織企業經營決策參考之方向。
In recent years, Taiwan functional textiles and industrial textiles have been recognized for competitive advantage. However, Taiwan textile industry, facing the current market structure of oversupplies and the negative impact of high prices of raw materials, is trying to develop all kinds of high value-added products to attain the product differentiation. The purpose of this paper is absorbed in textile industry trends and analyzes the business strategies for case T Textile Company. This study, taking T Textile Company as the object, use Potter’s diamond theory and SWOT analysis to be basic theory and analyze financial analysis. The results suggest that the key to success for textile industry companies are specialized technology and innovative research. This study is dedicated to other small and medium - sized textile enterprises as reference material for business strategy.