私立大學校產活化策略研究以玄奘大學、中華大學、元培醫事科技大學為例

「校產活化(Revitalization of School Properties)」是指對於學校資產或財產再利用，並非僅只是對於閒置空間；只要是能將有形或無形資產作更多面向的使用，都能夠算是廣義的校產活化。本研究使用半結構式訪談法，以 CIPP(Context, Input, Process, Product) 為題目架構，並依據司徒賢達提出之策略矩陣分析法，取大專校院公開資訊平台之五大面向，繪製策略矩陣；後針對玄奘、中華、元培三所位於新竹市香山區的私立大學之決策者與高階管理者做深度訪談，共計約訪校長、董事會、研發長、國際長等共七人，取得第一手資料後；分別以 CIPP 及策略矩陣進行資料分析，並進行策略點定位。本研究使用 CIPP 表格與策略矩陣個別檢視三校，並在深度訪談三校董事會、校長及第一線執行校產活化的老師後，歸納整理出三校在校產活化的兩種類型之九種策略模式分析表： A.校產活化策略 B.成功條件玄奘中華元培個別型 A-1 聚焦核心競爭力 B-1 洞悉自身資源展開超前佈署 V V V A-2 無選課及文憑限制 B-2 選課/師資/組織全面統整 V A-3 技轉實驗室產品 B-3 研發力/市場意識/校方輔導 V V A-4 活用 USR 計劃 B-4 知人善任/公平考核/資源統整 V V V A-5 盤活軟硬體設施 B-5 活用學校資源，送出去/引進來 V V V A-6 抓緊海內外招生 B-6 打開多元通路/上下產業鏈串連 V V V 合作型 A-7 「校中校」合作 B-7 活化餘裕校產/分享校際資源 V A-8 校際聯盟合作 B-8 思考學校出路/探索合作契機 V V V A-9 玄華元聯盟進階版 B-9 經營理念相容/外部力量導入

關鍵字

校產活化；半結構訪談； CIPP ；策略矩陣

並列摘要

Abstract " Revitalization of School Properties " refers to the "reuse" of school assets or property. It is not limited to idle space. As long as tangible or intangible assets can be used more oriented, it can be regarded as a broad sense of school property activation. This study uses a semi-structured interview method, with CIPP (Context, Input, Process, Product) as the topic structure, and based on the Strategy pattern analysis method proposed by Dah-Hsian Seetoo, drawing the Strategy pattern based on the five aspects of the open information platform of universities and colleges; Later, we conducted in-depth interviews with decision makers and senior managers of the three private universities in Xiangshan District, Hsinchu City, HCU, CHU, and YPU. A total of seven people including the principal, the board of directors, the R D director and the international director were interviewed. After handing the data; analyze the data with CIPP and Strategy pattern respectively, and locate the strategy point. Conclusion using the CIPP table and the Strategy pattern to individually examine the similarities and differences between the three schools, and compile an analysis table of the strategy model for school production activation.