沖繩 35 咖啡包裝設計創作

台灣東北方的日本沖繩縣,有著豐富的亞熱帶自然生態資源及多元面貌的歷史、人文,近年來在地文化保存與推廣受到社會大眾的認同與重視,而 2019 年首里城大火,更是促成沖繩人更加重視琉球多元且豐富的文化。沖繩 35 咖啡是沖繩地區具代表性的咖啡產品,其特色是將白化珊瑚作為烘培咖啡豆的燃料之一,研究生亦與其公司有長年的業務上的往來,35 咖啡對於首里城大火也是激起了文化保存與推廣流傳的使命感。研究生多年於沖繩除了有業務上的往來,亦對該地區文化的保存與推廣相當認同, 本研究針對文獻做資料的的彙整,同時對沖繩的人、文、產、景元素進行實地田野調查,並萃取、轉化其特徵,作為包裝設計的素材,藉由當地咖啡產品的包裝設計介紹沖繩生態及人文,以及進一步推廣與保存沖繩文化。

關鍵字

包裝設計；沖繩；咖啡豆；珊瑚；文化創意 ?

並列摘要

Japan’s Okinawa County in northeastern Taiwan has rich subtropical natural ecological resources and a diverse history and humanities. In recent years, the preservation and promotion of local culture has been recognized and valued by the public, and the Shuri Castle fire in 2019 has contributed to it. Okinawa people pay more attention to the diverse and rich culture of Ryukyu. Okinawa 35 coffee is a representative coffee product in the Okinawa region. Its characteristic is the use of albino coral as one of the fuel for roasting coffee beans. Graduate students have also had long- term business contacts with their company. 35 coffee is also an excitement for the Shurijo Castle fire. It has a sense of mission of cultural preservation and promotion. In addition to having business contacts in Okinawa for many years, graduate students also agree with the preservation and promotion of the culture of the region. This research focuses on the collection of documents and conducts field surveys on the human, cultural, industrial, and landscape elements of Okinawa. It extracts and transforms its characteristics and uses it as a material for packaging design to introduce the ecology and humanities of Okinawa through the packaging design of local coffee products, and to further promote and preserve Okinawa culture.Japan’s Okinawa County in northeastern Taiwan has rich subtropical natural ecological resources and a diverse history and humanities. In recent years, the preservation and promotion of local culture has been recognized and valued by the public, and the Shuri Castle fire in 2019 has contributed to it. Okinawa people pay more attention to the diverse and rich culture of Ryukyu. Okinawa 35 coffee is a representative coffee product in the Okinawa region. Its characteristic is the use of albino coral as one of the fuel for roasting coffee beans. Graduate students have also had long- term business contacts with their company. 35 coffee is also an excitement for the Shurijo Castle fire. It has a sense of mission of cultural preservation and promotion. In addition to having business contacts in Okinawa for many years, graduate students also agree with the preservation and promotion of the culture of the region. This research focuses on the collection of documents and conducts field surveys on the human, cultural, industrial, and landscape elements of Okinawa. It extracts and transforms its characteristics and uses it as a material for packaging design to introduce the ecology and humanities of Okinawa through the packaging design of local coffee products, and to further promote and preserve Okinawa culture.