- 學位論文
企業選擇電子市集經營模式之探討
Choosing E–Marketplace Business Model for Enterprise
摘要
摘 要 在經濟市場全球化的今天，企業所面臨的客戶與競爭對手，不再是只有國內的競爭對手而已，企業所面臨的對手是散佈在全球各地，而企業為了能夠生存，必須採取一些措施來提高自身的競爭力；而在國內以製造業為大宗的環境下，企業必須有一套完整且兼具彈性的供應系統，來幫助企業達成加快供貨速度與降低生產成本的目的。透過電子市集（E–Marketplace）的特性，企業除了可以達到原物料取得與作業流程成本降低的效益之外，還可以到達資訊透明公開的效果，同時也擴充了企業在原物料的取得管道，使得企業在貨源取得上更為穩定；而對於供應商部份，供應商也可以擁有較多的客源，且對於供應商的銷售業績也會大幅提昇。 本研究最主要的目的在於研究國內外目前電子市集的發展現況，以及企業在參與或建置電子市集時所考量的因素，並進一步利用多重個案的比較來發掘出一些潛在的因素，以作為國內企業在參與或建置電子市集時一重要參考指標。 從現有的研究報告與文獻中，可將影響企業選擇電子市集經營模式的因素分為企業自身特性因素與電子市集特性因素兩大因素群，企業自身特性因素包含有：產業特性、產品特性、遊戲規則的主導、企業資訊技術能力以及企業對IT的投資等五項因素；電子市集特性因素包含有：產業專業知識、市場先佔優勢、市集規模、市集開放性、系統彈性與擴充性、交易安全機制以及收費機制等七項因素。從本研究結果得知，產品特性、遊戲規則主導能力、企業資訊技術能力、企業投資IT預算、產業專業知識以及市集規模，為主要的影響因素，具有決定企業選擇電子市集經營模式的影響力。
並列摘要
Abstract Under global market economy, company is not only facing domestic competitors but also from the world. If company wants to maintain its advantage, it has to strengthen its competitive position. In our country, the industry is basically manufacturing oriented, and a company needs to have a wide-open and flexible supply system. Company will certainly benefit from speeding up its supply to customer and cutting down the cost by using a computer network system. Therefore an “Electronic –Marketplace” system can help a company not only reducing the cost but also making procurement information more transparent. At the same time, an e-marketplace system can help company to get raw material in a more stable environment and customer more profit. The purpose of this research is to understand the current status of the e–marketplace system and find out the factors which affect company’s decision to join the e–marketplace system. Furthermore, this mini–case study will try to sort out the most important factors when company makes that important decision. According to the literature review ,this research concludes that there are two sets of factors that affect company's decision to join an e-marketplace system, which are “internal Company factors” and “external e–marketplace factors”. “internal Company factors” includes industry characteristic, production features, market control requirement, IT technical capability, and IT investment. “external e–marketplace factors” includes domain knowledge, first move strategy, economy of scale of market, the openness of market, the flexibility and expandability of the system, security of the transaction, and charging mechanism of the system. This research, find that production features, market control requirement, IT technical capability, IT investment, domain knowledge, and economy of scale of market are the most important factors. Those factors can help company decide on choosing e–marketplace business model.