連鎖超市導入平衡計分卡之研究

論文摘要對於國內超市業者而言，千禧年(2000年)的到來並沒有帶來太多的喜悅，整體經營環境仍呈現出晦暗不樂觀的現象。受限於不景氣的影響持續籠罩，以及國內買氣低迷等因素，多數的超市業者都深感到經營的壓力日益吃重，除此之外，絕大多數的消費者收入減縮，因此更加懂得看緊荷包，不但不輕易隨意採購，同時也對於所購買之商品以及前去的消費場所（賣場）多所選擇與評估。在國內零售通路的經營戰中，超級市場此一業態除了必須時刻面臨同業無情又殘酷的競爭之外，也要力抗傳統市場、便利超商、量販倉儲業，甚至百貨公司等業者的搶食。特別是量販店由郊區開始跨入都會都心(加樂福)，全聯社由鄉村包圍都市的策略，也陸續在都市中心展店。雖說國內超市業者的營運面臨到極大的挑戰與考驗，然而此一業態的經營卻又與國人民生消費息息相關，其互動關係又是非常的綿密，因此各家業者縱然面臨激烈的競爭，也都是傾全力的力求站穩市場。至於超市業者應如何強化本身之優勢以及提高自己的競爭力，並且營造出更美好的經營前景，這都是所有業者必須去正視與深思的課題。本文主要在探討連鎖超市如何導入平衡計分卡的策略，來強化其競爭力，以達成永續經營的機會。

關鍵字

連鎖超市

並列摘要

Abstract Says regarding the domestic supermarket industry, Millennium (in 2000) the arrival has not certainly brought too many joy, the whole management environment still presented the gloomy not optimistic phenomenon. Is restricted in not the booming influence to continue to cover, As well as domestic buys is mad and so on the factor murkily, The most supermarkets industry all deeply felt overload heavily day by day to the management pressure, In addition, the majority consumer income reduces, Therefore even more understood looks at the tight purse, Not only not easily at will purchases, Simultaneously also the expense place which as well as goes commodity of regarding the purchasing store many to choose and the appraisal. Fights in the domestic retail sales circuit management, The supermarket this one industry condition besides must frequently face the same business heartless brutal competition, Also wants the strength anti- tradition market, to facilitate the ultra business, the quantity sells storing in a storehouse industry, Even department store and so on industry snatches the market. Specially the quantity sells the shop to start by the suburb to stride in the downtown (Carrefour),The Entire Association Society surrounds the metropolis by the village the strategy, Also unfolds the shop one after another in the metropolis center. Although domestic supermarket industry transport business faced with to enormous challenge and test, However this industry condition management actually is closely linked with the people livelihood of the people expense, Its interaction relations also is the unusual thoroughness, Therefore various family properties even if faced with keen competition, Also all leaned with all one's strength to make every effort to come to get the market. Should strengthen itself the superiority how as for the supermarket industry as well as enhance own competitive ability, And builds the happier management prospect, this all is all industry must go to face up to with the topic which thinks deeply. How does this article mainly induct the Balance Scorecard application in chain store supermarket the strategy, Strengthens its competitive ability, Achieves continues forever the management the opportunity.