資金限制下營收分享與買回政策之報童問題

The capacitated newsboy problem with revenue sharing and return policy

藍偉鳴(Wei-Ming Lan)

指導教授 ： 黃惠民

中原大學/工學院/工業工程研究所/碩士(2005年)

https://doi.org/10.6840/cycu200500196

摘要

隨著全球競爭環境的激烈變化，為促使整個企業價值鏈效益的提升，企業除了改善其內部作業效率外，亦必須與上下游廠商合作，以提升整體供應鏈的競爭力。過去上下游廠商間為自身利益常呈現敵對關係，因此若以單方的立場作為考量，成本將不會是整體的最佳化，唯有以雙方的的立場作為考量，雙方才可以獲得最佳的長期利益。

本研究建立在一個製造商，一個零售商的二階層產銷系統中，以單期存貨決策為模式，在不確定市場需求，針對有時效性商品，只允許零售商單期的訂貨，剩餘產品不得做為下一期產品供應的來源，提出一個完整的解決方案。研究的目的是將傳統報童問題加以擴大及深化，在傳統報童模式中加入含有營收分享和退貨政策的機制，來探討單期存貨決策對於期望利潤在製造商與零售商利潤獨立和利潤合併二種情況下之最佳訂購策略。

關鍵字

供應鏈 ； 報童問題 ； 營收分享 ； 整體最佳化 ； 買回政策

並列摘要

Due to the international competition brought about by the global economy, companies need to improve the efficiency of their overall operations in order to increase their profit. Effective supply chain management is one of the ways to improve the overall operation of an enterprise. It promotes the co-operation of all the companies in the supply chain so that global optimality will be realized.

In this research, we present a two-echelon supply chain system consisting of one manufacturer and one retailer. The retailer places a single order in a planning horizon similar to the classical newsboy problem. Our study expands the classical newsboy problem to consider revenue sharing and return policy. The optimum order policy is derived for cases when the expect profit models for the manufacturer and the retailer are developed independently or collaboratively.

並列關鍵字

supply chain ； return policy ； global optimum ； newsboy problem ； revenue sharing

參考文獻

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