中華香文化協會視覺設計創作

A Creation on the Visual Image of Chinese Incense Culture Association

翟玉雯(Yu-Wen Chai)

指導教授 ： 朱嘉樺

中原大學/設計學院/商業設計研究所/碩士(2007年)

https://doi.org/10.6840/cycu200700135

摘要

中華民族擁有偉大的五千年文化，文化內涵是感性的，並重視精神文明，相較於理性科學的西方文化，具有一定的優越性。然而，中華文化近百年正面臨西方文化的無情衝擊而有斷滅的危機，中華文化所包含的的種種次元文化也面臨著同樣的命運。

用香文化由來已久，香史算是文明史的一部分。透過連串的古籍舉證得知，漢武以後的領土擴張，開始了與鄰近諸國的交流，開啟了中華香文化的多元未來;唐代佛教的傳入、宋代文人雅士的用香習慣，也改變了香的原始面貌，香與美已融合為一。但如此源遠流長之中華文化傳至日本後發展為日本香道，成為今日日本上流社會中最重要的社交活動，但在我國社會竟未被彰顯，大眾對於香的意義探討上多只直接聯想到祭祀功能，關於香或香產業的研究實在屈指可數；而坊間少數流通關於品香文化之產業或研究，不是背離正統香道文化精神，就是多只著墨於香料之探討研究。文化是一個「傳統」，我們應妥善保存自己的藝術文化與風俗民情，先把中華文化的“材料”好好保存，並以恢復中華文化的正統形式，涵養中華文化精神為前提，發揚文化中的附加價值，如此才能在不斷演變的世界中體現及傳承中華文化完整的面貌。

本創作以「中華香文化協會」為主題，藉由文獻的蒐集與整理歸納出能代表品香文化的元素為依據，進而規劃設計一系列識別系統及形象推廣之應用，期望能結合文化創意產業之概念，增加品香文化之附加價值，並讓其永續傳承。

關鍵字

文化創意產業 ； 香道 ； 視覺設計 ； 香文化

並列摘要

Chinese nation has great culture of more than 5,000 years. Its cultural cultivation is perceptual and has spiritual civilization. It has certain superiority relatively to the western science-based culture. However, Chinese Culture has confronted the merciless impact of western culture in the past one hundred years and has been in danger of elimination. As well as all sorts of Chinese culture also has faced the same destiny.
Since incense culture has been long-standing, the incense history can be regarded as part of the civilizations and has inveterate history. According to the ancient booklore, the territorial expansion after the reign of Emperor Wudi of the Han Dynasty, had begun to exchange with neighboring countries. Therefore, the Chinese incense culture has opened its pluralism future. Buddhism’s usher during the Tang Dynasty and the use of incense among scholars in Song Dynasty both have changed the incense primitive appearance. As a result, it integrated incense with beauty.
The long-standing and well established Chinese culture, after the Japanese developed it into Japanese incense culture, has become the most important social activity in the Japanese beau monde today.
There are a few researches about the incense and its industry. Besides, not only the minority circulation about the industry or research of the incense culture of the product among the workshops deviates from the orthodox incense cultural spirit, but also it always focuses on the raw materials of the incense only.
Culture is tradition, therefore, we should preserve our own artistic culture and customs properly. By means of keeping "material" of Chinese culture carefully and resuming the orthodox form of Chinese culture, we should nourish and cherish China's cultural spirit, in order to enhance and glorify the Chinese culture. Therefore, it could widely spread around the world.
The theme of the project is based on Chinese incense cultural association. Through those ancient documents, a series of design works, such as CIS (Corporate Identity System) and all sorts of publications regarding to this theme, have been well planned. The expectation of this project is to be able to combine the concepts of culture creative industry, and furthermore to increase the additional value of the incense culture. Therefore, it can be widely spread and last forever

並列關鍵字

Incense ； Visual image design ； Culture creative industry ； Incense culture

參考文獻

中文部份:

王度(2000)。《雙清藏爐》。台北:國立歷史博物館。

王素彎(2005)。《台灣創意生活產業的發展》。台北:全球台商e焦點第23期。

文建會(2003)。《文建會文化創意產業發展計畫》。

林育陞(2002)。《香的意義初探》。朝陽科技大學設計研究所。