部落格是Web2.0最具經典的代表。在近幾年,因為經營部落格的門檻低,致使部落格的使用者快速地成長,但是,在眾多的部落格中,如何受到讀者的青睞,迅速地累積流量。本研究利用部落格的內部構成要素和外掛操作,設計六大構面的操作方法來建立流量,分別為文章的經營、關鍵字的使用、登錄搜尋引擎、導入連結、導出連結和版面配置,來探討部落格操作方法對流量成長之間的關係。 本研究以流量統計工具來進行資料的分析。並透過文獻的探討,以行動研究法來印證及建構出部落格的動態循環關係,根據本研究六大構面的操作方法所得到的結果,以及操作方法所帶來的效果,建構出部落格的動態循環關係,提供部落客在經營與推廣部落格一套可循的公式,進而成為一個獲利的部落格。
The blog is the most classic representative in Web2.0. In recent years, Alone with the blog operation transform easily, lead to blog user to grow rapidly. How does your blog become the popular blog in many blogs. The research used the elements of internal structure in blog and plug-in, which designed the six dimensions of the blog operation method to build traffic, they are article management, using keywords, site search engine, inbound link, outbound link and layout. The research examined the relationship between blog operation and blog growth of netflow. The research used statistical tools to analysis. According to literature, action research method to verify and construct the dynamic loop effect chart. And the result can provide a formula to boggers, they can operation and promotion the in blog and then become a profitable blog.